When designing a logo, choosing the perfect colour palette can be a fun creative challenge. But once the logo is in use as part of a companies brand identity, ideally the colours you've selected look as consistent as possible in all instances, from digital devices through to printed collateral.

But how can you be sure the colours you see on your monitor are accurate? How can you ensure they will print the same? What can you do to ensure colour consistency as much as possibly across a brand identity?

To answer these questions, and to discover how Pantone can help, Ian Paget interviews Nick Bazarian, the Senior Product Manager at Pantone.

Resources mentioned:

Logo Design: From Concept to Presentation

Pantone Colour Bridge Books - Buy on Amazon UK | Amazon US

Pantone Extended Gamut Book - Buy on Amazon UK | Amazon US

i1Studio Designer Edition - Buy on Amazon UK | Amazon US

Pantone Colour Finder Tool

Pantone Connect for Adobe

PantoneLIVE

Spectrophotometers from X-Rite

SpectraLight from X-Rite

Show notes and interview transcription can be found here: https://logogeek.uk/podcast/colour-consistency