Enterprise Podcast Network

Matt Erickson, Director of Marketing at National Positions, a full-service digital marketing agency in Westlake Village, California joins Enterprise Radio.

Listen to host Eric Dye & guest Matt Erickson discuss the following:

* SEO is a big subject, if a business could only focus on a few areas of SEO, what should those be?

* So keeping with this subject of SEO and content how does voice technology factor into all this?

* So moving from SEO to the SEM side (search engine marketing) should brands be more focused on platforms like Google Ads or Alternatives like Facebook ads?

* Retargeting on Google and Facebook, when should brands or marketers be using this strategy?

* You mentioned teasing out the data. Why is the data so important when it comes to SEO and SEM?

Matt Erickson is the Director of Marketing for National Positions, a digital marketing agency in Westlake Village, CA. Erickson has his undergraduate in International Business and Marketing and an MBA from CSU Sacramento. His main areas of interest and expertise include marketing psychology, branding, and social media.

Website: www.nationalpositions.com

Social Media Links:

Facebook: https://www.facebook.com/NationalPositions

Twitter: https://twitter.com/Natl_Positions

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Jim Cathcart, Founder of Cathcart Institute, Inc., a company that helps entrepreneurs to focus their brand and grow their sales with increased confidence joins Enterprise Radio to discuss entrepreneur growth strategies, when YOU are the business.

Listen to host Eric Dye & guest Jim Cathcart discuss the following:

You’ve risen to the top of your profession as a Speaker and Author. How is growing a Personal Service Business different from a product-centric business?

You say there’s a difference between writing a best selling book and becoming a best selling author. What do you mean?

With 3,100 speaking engagements all over the world what have you observed about businesses that are successful long term?

You’re the original author and champion of “Relationship Selling™” how’s that different from traditional selling?

People often spend a day with you at your California home base. What’s that about?

A tip to increase sales: Measure two things always, 1. the number of new contacts you make with people who could say Yes, and 2. the number of those conversations that included discussion of the value you can provide to them. Beyond all other metrics, these two will have more impact on your sales success than any others.

Jim Cathcart, CSP, CPAE is one of the most award-winning professional speakers on Earth. He’s been inducted into the Sales & Marketing Hall of Fame, the Professional Speakers Hall of Fame, and has served as president of the National Speakers Association. As the author of 19 books his best sellers have been translated into multiple languages including three recent books in Chinese. His TEDx video is in the top 200 out of over 100,000 videos with over 1.4 million views.

Mr. Cathcart is best known as the man who popularized “Relationship Selling™”, an approach to sales that treats human connections as assets and emphasizes trust building at each stage of the sales cycle. He’s also the author of the Sales IQ online assessment. His publishers include: St. Martin’s Press, McGraw-Hill, Simon & Schuster, Prentice Hall, Putnam Berkeley Penguin, Nightingale Conant and many more.

Cathcart Institute has created hundreds of video lessons on Sales, Public Speaking, Leadership, Motivation and Self Improvement. Personal Coaching for Entrepreneurs is a major emphasis and Mr. Cathcart serves as the Entrepreneur in Residence at the Center for Entrepreneurship, School of Management of California Lutheran University.

Website: http://Cathcart.com

Social Media Links:

Facebook: https://www.facebook.com/jim.cathcart

Twitter: https://twitter.com/jimcathcart

Linkedin: https://www.linkedin.com/in/cathcartinstitute

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Scot Wingo, CEO at Spiffy, an on-demand car cleaning technology and services company with the mission to redefine the car washing experience everywhere again joins Enterprise Radio.

Listen to host Eric Dye & guest Scot Wingo discuss the following:

* You were on the show a year ago, give us an update on what’s new at Spiffy.

* You guys released a new product – Spiffy Blue, tell us about that.

* There are a lot of changes going on in the world of vehicles, do you guys see that at Spiffy?

* Looking at car ownership, what are you guys seeing from the frontlines?

* You mentioned car connectivity – what is it and what does it mean for car owners?

Scot Wingo is a four-time serial entrepreneur and industry thought leader in the e-commerce and on-demand economy realms. The former Ernst & Young Entrepreneur of the Year winner (2012) has appeared on CNBC, The Today Show and contributed his expertise to the WSJ, New York Times, Washington Post, Bloomberg, AP, Reuters and many other publications. Recently, he has been featured on outlets like Forbes discussing trends in the trends in the on-demand economy.

Website: www.getspiffy.com

Social Media Links:

Facebook: https://www.facebook.com/getspiffynow

Twitter: https://www.twitter.com/getspiffy

Linkedin: https://www.linkedin.com/company/get-spiffy-inc

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Future Proof: AI Everywhere. How the Future Of Marketing is Already Here

Jeff Piersall, Founder and CEO of SCB Marketing, inspiring, motivating and connecting entrepreneurs, business leaders and communities joins Enterprise Radio. He is the co-author of: Dogs Don’t Bark at Parked Cars: Your GPS in an Era of Hyper-Change.

Listen to host Eric Dye & guest Jeff Piersall discuss the following:

* Your book is entitled “Dogs Don’t Bark At Parked Cars: Your GPS in an Era of Hyper-Change ”.  Why do you need a new set of rules in today’s business environment?

* What are some of the proven qualities that effective CEOs share?

* What five competencies are “musts” for building trust?

* How does technology effect both transactional and relational business processes?

* Why is it important to embrace diverse perspectives?

* How is it that technological advances are making relational competencies all the more important?

* What is the best advice you have ever received?

Jeff Piersall is Founder and CEO of SCB Marketing, inspiring, motivating and connecting entrepreneurs, business leaders and communities through his four business journals, numerous specialty publications, marketing services and speaking engagements.

Piersall is a former award-winning college basketball coach. Eric Wright is President of Publishing at SCB Marketing. An innovative leader, dynamic speaker and published author, he has taught leadership and management seminars on four continents, served on various economic development and visioning councils, and authored hundreds of articles and three books. Piersall and Wright’s new book, Dogs Don’t Bark at Parked Cars: Your GPS in an Era of Hyper-Change (Morgan James Publishing, Jan. 2, 2018), is a motivational guide for success in a continually changing business environment that transcends generations and professions.

Websites: http://dogsdontbark.com | http://jeffpiersall.com

Social Media Links: 

Twitter: https://twitter.com/jeffpiersall

Facebook: https://www.facebook.com/jeffreypiersall

Linkedin: https://www.linkedin.com/in/jeffpiersall

Social Media Links: How to Build Events that Spark Change

Hans Schwedler, Chief Fun Officer at LaughingLife that provides Master Mindset Services which does Health and Wellness differently joins Entrepreneurial Fit Radio.

Listen to host Eric Dye & guest Hans Schwedler discuss the following:

* What is Laughing Life?

* How did you come up with the idea of LaughingLife?

* What is the importance of engagement in the Workplace?

* What is the implications of not having an engagement officer in your company?

* What is one thing you’d change in the Workplace?

Hans Schwedler is the Founder and Director of Laughing Life, a Master Mindset Training company. He believes that “A life lived longer without quality is a life lost”. Hans has worked with global brands such as Masterfoods, OPAL Healthcare as well as Uniting Care, Peninsula Community Centre Inc., the Seventh Day Adventist Church, and Erina Fair Administration.

Hans graduated from University in Computer Science and has worked for many high profile companies and utilities such as IBM, Qantas, Westpac, Optus, Energy Australia and Sydney Water. Hans enjoyed the experience and the rewards of the computer industry but always felt health and wellness was the true place he should be in life.

All through Hans’s life he enjoyed the sensation of laughter and growing up as a refugee in Australia, he embraced the Australian sense of humour. It has allowed him to enjoy life and be sensitive to peoples’ life situations. Hans can be contacted by Mobile +61 468359147.

Website: www.laughinglife.com.au

Social Media Links:

Facebook: facebook.com/Laughing_Life

Twitter: @havealaughinglife

Email: [email protected]

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John Kramer is Vice President of The Floow, North America, one of the world’s leading providers of device-agnostic telematics solutions for the auto insurance industry joins Enterprise Radio.

Listen to host Eric Dye & guest John Kramer discuss the following:

* Tell us about The Floow, and what the company does.

* When and why did The Floow decide to launch its U.S. operations?

* The Floow set its U.S. headquarters in Detroit. Why was that location selected?

* Talk about some of the challenges you have faced in establishing The Floow’s U.S. presence.

* What are some of the next business steps you will take to help The Floow continue to grow in the U.S.?

John Kramer is the Vice President of our North America operations where he leads and manages business strategy and implementation whilst also focusing on growing The Floow in the US market.

Previously, John worked as Director of Business Development and Customer success for a leading telematics firm where he oversaw program management for over 18 insurance programs in North America.

Prior to this, John worked in the insurance industry for over a decade in product, pricing and underwriting operations, and he spearheaded pilot and production usage-based insurance programs with a top-10 US insurer. He also holds a degree in English from Bloomsburg University of Pennsylvania.

In addition to his professional experience, John is a regular industry blogger and speaker and has been featured in articles about the future of telematics and “connected life.” He is passionate about the win-win opportunities for insurers and consumers in the areas of safety, health and productivity.

To date, John’s proudest moment at The Floow has been opening the office in Detroit and bringing high-quality jobs to the US market.

Outside of work, John enjoys fly-fishing the spring creeks of Pennsylvania and spending time with his wife and kids.

Website: www.thefloow.com

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Karen Thomas, the president of Advanced TeleHealth Solutions and a national thought leader in the field of remote patient monitoring again joins Enterprise Radio.

Listen to host Eric Dye & guest Karen Thomas discuss the following:

* First, before we get into Medicare incentives, let’s discuss remote patient monitoring. What is remote patient monitoring, and what is it not?

* In July, the Centers for Medicare & Medicaid Services has proposed changes to the Home Health Prospective Payment System so that home health agencies can include the cost of remote patient monitoring on their Medicare cost report forms. Why is this a big deal?

* Industry experts are saying that this change will drive better results for patients by encouraging value over volume and removing incentives to provide unnecessary care. Do you agree?

* Remote patient monitoring sounds like a big investment for home health agencies. Even though these costs will be allowable under the Medicare proposal, how does a home health agency – especially a smaller, independent agency with limited resources – overcome implementation barriers?

* Who wins in all this, the home care agency or the home care patient?

Summary: Medicare will soon reimburse home health agencies for remote patient monitoring services, which have been proven to improve patient outcomes and reduce healthcare costs. If you are a home health agency that has not yet ventured into the remote patient monitoring arena, now is the time to do so. The fastest and easiest way to launch a remote patient monitoring initiative is to outsource the program to a firm such as Advanced TeleHealth Solutions, which has successfully been providing remote patient monitoring services to home health agencies for more than a decade.

Karen Thomas is a certified management accountant and the president of Advanced TeleHealth Solutions, one of the leading telehealth monitoring companies in the U.S. Karen is a nationally renowned speaker, a lecturer for Missouri State University’s graduate-level Health Care Administration program, and a contributing author to, “Home Telehealth: Connecting Care Within the Community,” published by Royal Society of Medicine Press Ltd. Karen has appeared on numerous webinars and has spoken at dozens of conferences on the benefits of remote patient monitoring, generating enhanced clinical outcomes, patient engagement, and coordination of care. She is a member of the Missouri Governors Innovation Task Force, a past board member of the National Association for Home Care and Private Duty Home Care Association, a member of the American Telemedicine Association and the American Society on Aging, and a past ex-officio member of the advisory board of HealthCare Technology Association of America.

Website: advanced-telehealth.com

Karen’s Blog: advanced-telehealth.com/about-us/blog

Social Media Links:

LinkedIn (Karen Thomas): linkedin.com/in/karen-thomas-25123a10

LinkedIn (Advanced TeleHealth Solutions): linkedin.com/company/advanced-telehealth-solutions

Facebook: facebook.com/AdvancedTeleHealthSolutions

Twitter: @advtelehealth1

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Geoffrey Colon, the Head of Brand Studio and a Communications Designer for Microsoft Advertising that provides marketing and advertising solutions in the form of Bing Network and the Microsoft Audience Network joins Enterprise Radio. Geoffrey is also the author of the book Disruptive Marketing which was released in 2016 on HarperCollins.

Listen to host Eric Dye & guest Geoffrey Colon discuss the following:

* AI seems to be such a hot topic in marketing these days. Especially in areas of ecommerce and search. Explain more how marketers should be thinking about AI in their day to day.

* We often hear that search would be easier if only Bing could complete your sentences. Explain how this is now working using AI.

* As AI infiltrates more of the solutions we use, how should marketers especially in ecommerce approach their experiences for customers moving forward?

* How does AI have an effect on personalization, content strategy and campaign strategy for marketers?

* Would you say that AI is reshaping eCommerce by analyzing the way in which online businesses function? How do we adapt to this new normal?

Geoffrey Colon is a compelling voice at the intersection of marketing, tech, media and popular culture. Data punk, DJ, podcaster and author, Geoffrey is Head of Brand Studio at Microsoft Advertising, where he evangelizes the company’s marketing solutions and products for customers. He has written for The Futurist, Advertising Age, and Fast Company, and been quoted in Forbes, Billboard Magazine, The Huffington Post, The Guardian and The Los Angeles Times. He has also appeared on Marketplace on NPR, NASDAQ Live, WABC-AM and Cheddar TV.

Colon is author of the book Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal (HarperCollins) available on Kindle, Audio and Hardcover in English and Mandarin Chinese.

Prior to joining Microsoft in 2013, Geoffrey was vice president of digital strategy at Ogilvy & Mather in New York City.

Colon has done work with several influential brands including Spotify, Netflix, American Express, Coca-Cola, IBM, The Economist, USA Network, WWE, History and Red Bull.

He is a graduate of Lehigh University with a Bachelor of Arts degree in Journalism and Mass Communication.

Colon initially got his start in the music industry working for Sony Music and later Richard Branson’s startup V2 Music.

Geoffrey is host of the weekly business and culture podcast Disruptive FM, conceptualized, coded and designed the voice skill Insights with Microsoft and regularly writes on Branding Strategy Insider, LinkedIn and the Microsoft Search Advertising blog. He is an avid speaker on the global marketing conference circuit and has keynoted events in New York City, Bangkok, San Francisco, Chicago, Dallas, Los Angeles, Sao Paolo, Berlin, Denver, Seattle and London.

Colon has developed projects in AR, 3D, voice skills and video. He mainly experiments with “phigital” solutions which is a blending of the physical meets digital worlds so important in modern communication and marketing.

You may visit Geoffrey at http://geoffreycolon.net or follow him on LinkedIn.

Website: http://bingads.com

Insights with Microsoft skill on your Amazon Echo: https://amzn.to/2LDJxBG

Social Media Links:

Facebook: http://facebook.

Alex Johnson, CEO and co-founder of Swap Motors, the first peer-to-peer marketplace of evaluated/used cars joins Enterprise Radio.

Listen to host Eric Dye & guest Alex Johnson discuss the following:

* Tell us a little bit about yourself and your background?

* What does Swap Motors do and how did you come up with this idea? 

* How have consumers responded to buying and selling used cars on your platform?

* Who are your main competitors and what makes you different?

* How do you charge for your services?

* What are your plans for growth?

* Why made you decide to open the new Swap Center and where is it located?

* What has been the biggest challenge since launching?

Alex Johnson, the co-founder and CEO of Swap Motors established Swap Motors in 2016. It has been responsible for creating and leading the company’s strategic vision.

Alex is a serial entrepreneur in diverse industries including commercial construction, healthcare, hospitality, and technology. His companies’ successes have been recognized as a repeat Chicago Crain’s Fastest Growing company, a repeat Houston’s Fast Growing 100 company (Houston Business Journal), and as a Fastest Growing private company in America (Inc. 5000).

Swap Motors is a technology platform improving the car buying & selling experience. Poised to disrupt automotive commerce, Swap Motors has been recognized as a finalist for both the 2017 Moxie and Chicago Inno’s 50 on Fire Awards. Since its inception, Swap Motors has acquired thousands of satisfied users, maintains a 5-star rating across all social media, and has earned hundreds of positive user testimonials.

Alex holds a degree in Marketing and Business Administration from Benedictine University. He was recently recognized by the University as one of their Rising Stars.

Swap Motors is the new world in automotive commerce. Swap Motors was created in 2016 when founder Alex Johnson grew frustrated with the process of trying to sell his car to a dealership.  He seized the opportunity to transform a broken industry that has delivered a poor consumer experience. Typical vehicle sales are bogged down with multiple middlemen driving dollars away from buyers and sellers. Swap Motors maximizes value for consumers who can now shop and sell safely on the first of its kind peer-to-peer automotive sales platform. 

Website: www.swapmotors.com

Social Media Links:

Instagram: https://www.instagram.com/swapmotors.usa

Facebook: https://www.facebook.com/swapmotorsUSA

Twitter: https://twitter.com/swapmotors

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Madhuri Sharma, Co-founder & COO of Global Belly, an online marketplace for ethnic cuisine cooking products joins eCommerce Radio.

Listen to host Eric Dye & guest Madhuri Sharma discuss the following:

* Can you give us some background on Global Belly and how it started?

* How is Global Belly creating new options to plan and prepare meals for customers?

* Meal kits have been growing fast—up 40.7% in the last year, according to Earnest Research. Why would Global Belly make a good partner for retailers looking to evolve their offersings to customers?

* What types of kit options does Global Belly currently offer?

* Do you have plans to expand, enter into retailers, etc.?

* The meal kit industry is a competitive one — what advice /lessons learned can you share for startup brands in their first year?

Madhuri Sharma is the Co-founder & COO of Global Belly, an online marketplace for ethnic cuisine cooking products. As a culinary producer and food stylist, Madhuri has worked on shows for the Food Network, and PBS. She also has an extensive background in broadcast and digital media production, working directly with brands or at agencies like Grey Global Group. She has a degree in Culinary Arts from the Institute of Culinary Education and a B.S in Film and TV Production from Boston University.

Website: www.GlobalBelly.com

Social Media Links:

Facebook: https://www.facebook.com/globalbelly

Twitter: https://twitter.com/global_belly

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