Enterprise Podcast Network

Tatiana J. Whytelord, Founder and President of Intelligent Brand Extension again joins Enterprise Radio as well as special guest Edouard Beaslay, CEO of Picto of New York, the U.S. Headquarters for France-based Picto to discuss growing your business in a new country.

Listen to interview with host Eric Dye & guests Tatiana J. Whytelord & Edouard Beaslay discuss the following:

* While exporting creates numerous benefits, few small businesses are actually doing it. Right now, only a small fraction – just 5 percent – of the over six million small- and medium-sized businesses in the United States are exporting, even though 95 percent of the world’s customers are waiting outside our borders. All that, according to TheHill.com. Tatiana, what would you say are the benefits to doing business in another country?

* What are the risks to doing in business in another country?

* What should a small business or entrepreneur always consider when considering a country to expand their business?

* What kind of team should businesses have in place when entering a new country, and how will that team determine the best areas to grow their business?

* What are some common mistakes entrepreneurs should avoid when doing business in another country?

Founder and President Tatiana J. Whytelord is an Intellectual Property, Branding & Advertising Law Expert with over 20 years of experience gained at top tier law firms and multinationals in Canada, USA, France, Monaco, Italy, Mexico, UK and Australia. Tatiana has advised on IP portfolios and strategies for many luxury brand groups including LVMH, Diageo, Gucci, Marithe & Francois Girbaud, BMW, Perrier-Jouet, Mumm and Courvoisier. She regularly sits on the advisory panels of start ups and new-to-world brands.

Tatiana was recently recognized by the National Association of Professional Women for outstanding excellence and dedication to her profession.

Edouard Beaslay is the CEO of Picto of New York, the U.S. Headquarters for France-based Picto. Edouard has been a global brand builder for 30 years with multinationals in Europe, the US, Latin America, Asia & Australia, Edouard has led the marketing strategy of global brands such as Martell Cognac, Mumm Champagne and Jacob’s Creek Wines and was the CMO of Pernod Ricard’s Global Wine Division in Australia before moving to New York in 2014.

His experience spans developing business & marketing strategy, leading innovation and delivering integrated marketing plans including consumer insights, communication, sponsorship, PR, digital, NPD & licensing. He is part of advisory boards of SMEs and start ups in Europe and North America. He holds an MBA from Indiana University Kelley School of Business.

Website: www.ibrandx.com | www.pictony.com

Social Media Links:

Facebook: facebook.com/INTELLIGENT.BRAND.EXTENSION

Twitter: @tatianajwIbe

Jeremy Jones, West Coast Program Manager of PaintCare, a non-profit stewardship organization, which runs recycling programs in states as they pass paint stewardship laws joins the Green Business Podcast Show.

Listen to interview with host Eric Dye & guest Jeremy Jones discuss the following:

* I understand that PaintCare is a non-profit paint stewardship program that was created to offer a convenient way for consumers to properly discard and recycle paint and there are now eight participating states: California, Colorado, Connecticut, Maine, Minnesota, Oregon, Rhode Island and Vermont. Can you offer our listeners more details about how and when PaintCare originated?

* Jeremy, as the West Coast Program Manager, what is your role in the organization?

* So, how do consumers get involved and how do the drop-off sites participate in the program and what happens to the paint once it’s dropped off at a particular location?

* How does PaintCare cover its costs to operate in each state?

* Why is it important for people to properly discard their old or unused paint, stain and varnish?

* What are the future plans and goals of PaintCare?

Jeremy Jones is PaintCare’s West Coast Program Manager, currently overseeing the paint stewardship programs in Oregon and California. Jones joined PaintCare in 2013 as the Minnesota paint stewardship program manager, where he set up more than 100 retail paint drop-off sites before launch in 2014.  Prior to joining PaintCare, Jeremy worked for Hennepin County in Minneapolis, with a focus on environmental programs and legislation to address carbon emissions reduction, product stewardship and recycling.  He holds a Bachelor’s degree in political science from Gustavus Adolphus College and a Master’s of Urban and Regional Planning from the University of Minnesota.

About PaintCare:

Paint manufacturers created PaintCare, a non-profit stewardship organization, to run recycling programs in states as they pass paint stewardship laws. Through PaintCare, the paint industry sets up drop-off locations for unused paint, arranges for recycling and proper disposal of the paint, and conducts outreach about proper paint management.  PaintCare also operates paint recycling programs in Oregon, Colorado, Connecticut, Maine, Minnesota, Rhode Island and Vermont – with the District of Columbia starting in September this year.

For additional information, visit www.paintcare.org.

Follow PaintCare:

Facebook: https://www.facebook.com/PaintCareOrg

Twitter: @PaintCareOrg

Selina Stoller, a business consultant and advisor to start ups and mid size businesses joins Enterprise Radio. Selina is also the author of The Ultimate Guide to Financing Your Small to Mid-Cap Business – an ebook that is soon to be published by the end of July 2016.

Listen to interview with host Eric Dye & guest Selina Stoller discuss the following:

* What do you think are the (3) three most challenging issues for a new business start-up?

* What is the most important first step that a new business must think about?

* How does a company determine their financial needs?

* Can you list 5 resources for a new business start-up from a money management standpoint?

* Tell me about your book and what can businesses learn?

Selina Stoller is a Business Consultant and Advisor to StartUps and Mid-Size Businesses.  She has over 2 decades of experience in the finance industry and offers a wide range of consultancy services to entrepreuners and small businesses.

She currently works for a large private investment management firm and is in charge of business development.   She is a resident of Fishers, Indiana.

Selina is also the author of The Ultimate Guide to Financing Your Small to Mid-Cap Business – an ebook that is soon to be published by the end of July 2016.

Follow Selina Stoller:

Twitter: @SelinaStoller

Linkedin: https://www.linkedin.com/in/selinastoller

Michael Rubinstein, the owner of the Law Office of Michael E. Rubinstein, a personal injury practice serving clients throughout Los Angeles and Orange Counties, California again joins Enterprise Radio and the Legal Corner Channel.

This episode of Enterprise Radio is in conjunction with eLosAngeles (Greater Los Angeles Entrepreneurs).

Listen to interview with host Eric Dye & guest Michael Rubinstein discuss the following:

* I know you told me there is a lot of confusion out there regarding California’s bicycle riding laws and we hope you can clear that up for us today.  So, first question:  How does California law view the term bicycle?

* That is interesting.  So does that mean bicyclists have to stop at stop signs and red lights?

* I know this next question is a source of confusion too.  Do bicyclists in California have to wear helmets while riding?

* What about other issues, like riding on the sidewalks?

* I’ve heard cases of cyclists getting hit by opening car doors.  Does that really happen?

* Any parting safety tips you can give our listeners?

Michael Rubinstein is the owner of the Law Office of Michael E. Rubinstein, a personal injury practice serving clients throughout Los Angeles and Orange Counties.

Prior to graduating Loyola Law School, Michael was ordained as a rabbi by a panel of prominent international rabbis. He uses his unique background as a rabbi and lawyer to help successfully represent his clients in a variety of personal injury matters.

You can learn more by visiting his website and reading his daily Tort Talk blog at www.rabbilawyer.com. Follow him on twitter at @rabbilawyer, Facebook at Rabbi Lawyer, and now on Instagram too! #Rabbilawyer.

Website: www.rabbilawyer.com

Social Media Links:

Facebook: www.facebook.com/Rabbi-Lawyer

Twitter: @Rabbilawyer

Brian Hennessy, Founder and Creative Director at Thread, a writing studio that specializes in narrative-led branding and product development, verbal identity, content marketing and copywriting joins Enterprise Radio.

In this podcast Brian will talk about the importance of verbal identity and how brands must first identify where they’re going and what problems they aims to solve, before it can ask consumers to come along for the ride. By sharing Brian’s own experiences as an entrepreneur, he will explain to listeners how once you understand your own story, monetizing it becomes the easy part.

Listen to interview with host Eric Dye & guest Brian Hennessy discuss the following:

* How do you define verbal identity, and why is it so important for the brands you work with? How is this tied to their stories or narratives?

* Why is it difficult for a brand to truly understand its own story? Why is it so hard to articulate it?

* How does exceptional storytelling boost brand loyalty among consumers?

* What guidance do you have for the brands and creative stakeholders listening to this?

* As a business owner, what advice do you have for another entrepreneur trying to grow a business?

Brian Hennessy is the Founder and Creative Director at Thread, a small but mighty commercial writing studio that specializes in narrative-led branding and product development, verbal identity, content marketing and copywriting.  At Thread, Brian has helped many national and international brands tell their story, including adidas, Adobe, Jawbone, SiriusXM, Sonos, Sesame Street, T-Mobile and more. His work has been featured in a variety of industry press and awards shows including Fast Company, Print magazine, Communication Arts, notcot.com and the AIGA Annual Awards.

Brian is also the cofounder and CEO of Talkoot, a collaborative, cloud-based writing tool that helps agencies and writing teams within large consumer brands craft, edit, translate and approve multi-channel product content quickly and at scale. Previously, Brian was the global writing director at adidas, helping the brand craft messaging, create campaigns and steer their global verbal identity.

When he’s not starting companies, he can be found raising two wonderful daughters and taking ridiculously long runs in the woods. You can follow Brian on Twitter @kabukulator.

Website: www.threadcreative.com

Dmitriy Chebotarev, President of Oxford Investment Partners, a commercial real estate development and asset management firm based in Newport Beach, California joins Enterprise Radio.

Listen to interview with host Eric Dye & guest Dmitriy Chebotarev discuss the following:

* What does it take to be a young entrepreneur?

* Can you tell our listeners a little about each of your companies and how they all tie into your work as an entrepreneur?

* Can you share your top 3 real estate investments tips?

* What is your greatest achievement?

Dmitriy Chebotarev is President of Oxford Investment Partners and oversees investor relationships, drives business development, and leads the team in all Oxford occupied markets. He guides the company’s acquisition strategy and mentors staff and management in practices, process, and techniques that facilitate and promote strong investor focused consultative relationships. With years of experience in business development, corporate operations, and finance, his primary strengths include framing opportunities and challenges into specific strategic options, formulating actionable strategies, and accelerating implementation by funding projects, new development, pre-development cycle, and new enterprises.  Follow him on Twitter @DmitriyChebota.

About Oxford Investment Partners:

Oxford Investment Partners, LLC is a privately owned company dedicated to building value through the development, investment, and management of real assets. Oxford Investment Partners has experience across the U.S. focusing on key areas of value add investment such as commercial and mixed use development, land assemblage and subdivision, and investment management. Oxford Investment Partners, LLC operates in the Southern/Central California and Nevada markets. For more information please visit the website or follow @Oxford_Invest on twitter.

Website: oxfordinvestmentpartners.com

Vanessa Chan, Founder & Chief Designer of re.design makers of Loopit, the headphones that don’t tangle joins Enterprise Radio to tell her inspiring story.

Listen to interview with host Eric Dye & guest Vanessa Chan discuss the following:

* What is Loopit and how did the company first get started?

* You left your corporate world to follow your passion. Tell us more about that and what compelled you to leave your position and gather the confidence to launch your own creative venture?

* These are headphones that don’t tangle. Talk to us more about the design of the product.

* Is Loopit just for women or do men want the product as well and who is the overall demographic?

* Who do you feel is your biggest competition in the marketplace or are there any competitors?

* What are some of the overall features? & What colors/styles does the product come in?

* What is your advice to entrepreneurs who are looking to launch a new product? Are there any key takeaways you can provide?

* Has there been any learning lessons for you along the way or things you would have done differently in starting Loopit?

* Your kids are entrepreneurs as well and have been there every step of the way in the process. Tell us about that?

Vanessa Chan is the mother of two girls, aged 7 and 10 who, like her, are creative tinkerers.  She has been designing solutions to simple & complex problems for over 20 years as an engineer, a consultant, and a Mom.

Vanessa has always been innovating. Before taking the entrepreneurship plunge and founding re.design, she was a partner at McKinsey & Company where she co-led their innovation practice.

An inveterate networker, Vanessa supports women professionals as co-president of the Philadelphia Chapter of the Ellevate Network. She keeps close to her innovative roots as a member of UTC’s Innovation Business Development Advisory Council and even helps grade school children with their business ideas in her roles on their Venture Incubator advisory board for Springside Chestnut Hill Academy and on their Board of Trustees.

Vanessa has a Ph.D. from MIT in Materials Science & Engineering and a B.S.E. from University of Pennsylvania.  She is married to Mark van der Helm.

Website: www.redesign.studio

Margaret Wolfson, the Founder and Chief Creative at River + Wolf, a New York City based brand naming and writing agency with clients around the world joins Enterprise Radio.

Listen to interview with host Eric Dye & guest Margaret Wolfson discuss the following:

* How did you get started in brand naming and how does naming fit into the branding industry as a whole?

* Why would an entrepreneur or other person in need of a name hire a naming agency or specialist rather than do it his or herself? What is the process?

* Can you share a few names River + Wolf developed for startups and tell the story behind them?

* What is the connection between the name & the URL? Is it important that they are the same?

TIP: Before you launch your product conduct a trademark screening. This can be performed by a trademark screening service or by a trademark lawyer. Too many entrepreneurs skip this step and end up having to change their name after launch. This is a big mistake as it results in the loss of the brand recognition associated with the first name.

For more than a decade, Margaret Wolfson has worked as a verbal identity consultant/creative director, developing names, stories, and marketing messages for both emerging and established global companies. In this role, she has worked on hundreds of brand naming projects in all industries, from technology, electronics, and healthcare to packaged goods, software, and food and beverage.

In 2014, she founded River + Wolf, a top-ranked brand naming and writing company based in New York City. In her role as a brand naming and brand storytelling expert, Margaret has been featured in the New York Times, Crain’s New York, More Magazine, and NextWeb, to mention a few.

In addition to her branding pursuits, she is an award-winning author and accomplished artist-entrepreneur with a long history of producing/performing spoken arts concert throughout the world. She received an MA from New York University.

Website: www.riverandwolf.com

Twitter: @riverandwolf

Stephen Molloy, author of How Apps are Changing the World joins Enterprise Radio. Stephen believes that the rate of technology, innovation and change that’s happening is the greatest we’ve ever seen in human history.

Listen to interview with host Eric Dye & guest Stephen Molloy discuss the following:

* How would you describe your role as being?

* Was it difficult changing from a software development company to a consulting company.

* What do you see as the future of apps.

* What is one tip for being successful with apps?

* What advice would you give anyone in their 20’s that has a a hint of entrepreneurial spirit?

Stephen Molloy, author of How Apps are Changing the World, he’s one of the pioneers in app development having made over 38 successful apps. He designs, project manages and uses his agile methodology for business to make him super-productive…he’s almost never too busy for anything. Which allows him to work on projects, travel and develop apps overseas in Chicago making it look almost effortless. He is an expert in utilising apps to automate his business, he uses over 30 apps to systemise his businesses.

Website: www.howappsarechangingtheworld.com

Bob Reina, CEO & Founder of Talk Fusion, home of the World’s First All-in-One Video Marketing Solution joins Enterprise Radio.

Listen to interview with host Eric Dye & guest Bob Reina discuss the following:

* Please tell us a little about your background and how you came up with the idea for Talk Fusion, and how you brought it to life?

* What is Talk Fusion, and in what ways do you feel it’s superior to its competition?

* For are listeners who aren’t familiar with video marketing, what are some of the key benefits of the tool for entrepreneurs?

* Talk Fusion was just recognized for it’s use of WebRTC technology and launched a new WebRTC Recorder, why is it so important to keep improving your product even though you are already ahead of the pack?

* Talk Fusion does a lot of good for its local community and beyond, what is servant leadership and why is it so important for entrepreneurs to incorporate into their businesses.

Bob Reina is the founder and CEO of Talk Fusion, home of the World’s First All-in-One Video Marketing Solution. Prior to founding Talk Fusion, Reina served as a Tampa Bay Police Officer. In 1990, Bob was introduced to network marketing, and worked part-time as an associate while still on the force. His passion for network marketing and incredible work ethic led him to take a leap of faith, and leave his full-time career behind to pursue his entrepreneurial ambitions.

In 2004 Bob wanted to email a short video to his mom.  AOL said it couldn’t be done; but he believed it could. With the help of an IT-savvy friend, they perfected the art of putting videos into emails and later founded Talk Fusion, now a rapidly expanding company doing business in more than 140 countries with its products offered in multiple languages.

Reina believes in giving generously to those in need, has made giving back part of Talk Fusion’s corporate culture, and has given countless hours and millions of dollars to various local and global philanthropic causes. Through his company and its Independent Associates, Talk Fusion has helped causes big and small all over the world—from providing uniforms for local sports teams to contributing funds for a young Russian boy’s much-needed surgery. Reina has also pledged more than $1 million and helped to raise even more funds for the health and welfare of companion animals in and around the Tampa Bay area. Bob Reina and Talk Fusion give back to communities on a global scale by working with the SPCA Florida and other organizations, providing relief for victims of the tsunami in Japan and the earthquake in Nepal, and donating money to an Indonesian orphanage.

Website: www.TalkFusion.com

Follow Talk Fusion:

Facebook: https://www.facebook.com/Talk-Fusion

Twitter: @TalkFusion

Instagram: @TalkFusion_Official