April 08, 2024

Enterprise Sales, Part 2 - Essential Requirements For Success (Edu)

40 minutes

Last week we had Clementine Jacoby on the podcast to discuss enterprise sales.

Chris was unfortunately unwell. But he’s back! And he’s ready for round 2!

This week with Yaniv Bernstein they discuss:

- How enterprise customers' demands can disrupt product roadmaps.

- Why underestimating costs of custom work for enterprises can be costly.

- How partnering with champion customers fosters customization within a product-led framework.

- Educating customers on best practices ensures long-term product sustainability.

- Balancing power between sales and product teams is crucial for roadmap decisions.

- Managing enterprise relationships requires strong product leadership and discipline.

This is a must watch sequel to last week’s entertaining episode with Clementine. You do not have to have listened to the previous episode to understand the topics discussed today. Don’t miss out on another masterclass with Chris and Yaniv!

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Key links

The Startup Podcast is sponsored by Trilligent. Trilligent is your startup's one-stop-shop for regulatory, PR, and international expansion advisory. Their unique startup-friendly offering is essential for any startup looking to go beyond their home shores or deal with complex regulatory environments. Go to https://trilligent.com and book a call with their COO Laura to learn more -- tell her we sent you!

The Startup Podcast is sponsored by Vanta. Vanta helps businesses get and stay compliant by automating up to 90% of the work for the most in demand compliance frameworks. With over 200 integrations, you can easily monitor and secure the tools your business relies on. Go to www.vanta.com/tsp for 20% off their incredible offer.

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Learn more about Chris and Yaniv

Work 1:1 with Chris: http://chrissaad.com/advisory/

Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/

Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/

Credits

Lovingly handcrafted for the global startup community by:

Editor: Justin McArthur

Associate Producer: Aidan Cousins

Growth Marketer & Associate Producer: Lautaro Diaz Mella

Intro Voice: Jeremiah Owyang

...more

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By Yaniv Bernstein, Chris Saad

3636 ratings