The greatest challenge I have observed from sales achievers is - connecting with the C suite.
How to have relevant dialogue, gain trust and ultimately their sponsorship, - whilst outflanking your competitors.
We know the pain caused by not having senior level buy-in:
• Deals slip
• Revenue targets missed
• Loss of face with your senior management
• Stress.
The most accomplished person I have seen, first-hand at being able to align with the C suite, is Dave Parfect.
Dave is an over-achieving CRO, with 15 years industry experience. He was an early stage employee at Facebook.
He is always in the top 2% of sales performers in each company he has operated at. He is a stellar relationship builder and thoroughly decent human being.
Thank you, Dave, for taking time out, can we start with:
1. Can you tell us a bit about your career and some of the choices you have made?
2. I know you are very detailed with preparation, when selling to major accounts, can you tell us a little more about that?
3. As a CRO how do you navigate a complex organisation, find the Economic Buyer and ‘influence effectively’?
4. How do you manage your internal stakeholders?
5. If I was to work for you what would I notice about your approach?
6. How do you overcome barriers and resistance to your value proposition?
7. What if your key competitor already has significant political sponsorship?
8. What do these deals give you in terms of personal satisfaction, beyond the obvious increase in your income?
9. What do you wish you knew early on in your career, that you know today?