E802: Jesper Nissen joins the show to break down Entity SEO - what it is, why it works, and how to use entities across on-page "ranking zones" to move up the SERPs.

We also explain parasite SEO trends (Claude Artifacts, Reddit, Threads, YouTube, LinkedIn), what Google just patched, and what still works right now.

Tons of practical general, local, and even image SEO tricks inside.

What you'll learn - Entity SEO explained: entities vs. keywords, Knowledge Graph, and relevance - The "ranking zones" that matter (URL, Title, H1/H2, image alt, body) - Finding entity gaps with tools (and with ChatGPT) - Parasite SEO in 2025: what's dead, what's still ranking - Indexing realities: when paid indexers are OK (and when they're not) - Local SEO foundation: GBP + the 7 social profiles that feed your entity - Image SEO that actually ranks (IPTC/EXIF, logos, text-on-image, geotags) - Quick wins with about.me / Linktree / Carrd daisy-chaining - Content before links: how to launch a new site the smart way - Social syndication workflows for durable rankings + audience growth

⭐️ Jesper Nissen on 𝕏 - https://x.com/JespernissenSEO ⭐️ Jesper Nissen on Facebook - https://www.facebook.com/jespernissenseo ⭐️ Jesper Nissen on YouTube - https://www.youtube.com/@JesperNissenSEO ⭐️ SchemaWriter - https://schemawriter.ai ⭐️ Jesper's 103 Backlinks List - https://jespernissen.com/product/103-links-list/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Entity SEO 01:09 Using Tools for Entity SEO 01:36 Ranking Zones and On-Page SEO 05:16 Entity Gap Analysis with ChatGPT 09:01 Parasite SEO Techniques 13:48 Paid Indexing Services 31:20 Local SEO and Link Building 50:00 Optimizing Image Metadata for SEO 51:31 Google Business Profile Strategies 56:48 Content Creation and SEO for New Sites 58:55 Leveraging Social Media and Link Building 01:06:13 Scaling and Automation in SEO 01:07:30 Video Content and Syndication 01:19:08 Using AI for Content Creation 01:26:30 Engagement Strategies on Social Media 01:28:05 Conclusion and Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#entityseo #parasiteseo #searchengineoptimization #digitalmarketing