The stereotypes we associate with business - boring, guys in suits, only about profit - aren't the only options available to us. For me, I see creating and building a business as a way to insert our opinion into the world. That's why entrepreneurship, at its core, is about creativity. Just imagine the difference you can make in the world if you choose to make your business a platform for supporting the change you want to see. To learn more, visit behaviorgap.com.