When I tried to buy a kite, I got a taste of what it means to have a strong opinion as an entrepreneur. Now, of course, there are trade offs for having strong opinions, but I've found that my response and the response of others to these entrepreneurs with strong opinions suggests we might want to test not trying to be a fit for everyone. To learn more about being an entrepreneur and real financial advisor, sign up for the Behavior Gap Newsletter at behaviorgap.com.