Customers over time develop misbelief about themselves and about solutions that exist in the marketplace because of previous experience and it's the job of the entrepreneur to clarify the thinking of the customer before pitching the product.  

In this episode, we will talk about the second step of how you can pitch your product to a customer following the eight steps process of pitching a product.  

1. Amplifying a customer problem 

2. Demystifying previous misbeliefs  

3. Introducing your solution 

4. Introducing your solution benefits 

5. Introducing proofs around your solution  

6. Packaging your solution into an irresistible offer 

7. Comparing your offer to the competition 

8. Answering your customer objections

FREE Resources - Learn how to start and market your small brand: https://nour.marketing/blog/

Support this channel: https://www.patreon.com/nourboustani

Buy me a book: https://www.buymeacoffee.com/nourboustani

Join me on Udemy:

- Small Business Planning Crash Course: http://bit.ly/BusinessPlanningCourse

- Small Business Marketing Crash Course: http://bit.ly/BusinessMarketingCourse

- Intro To Small Business Branding Crash Course: http://bit.ly/BusinessBrandingOnlineCourse

Join me on YouTube:

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You shouldn't start by pitching your product to a customer unless you amplify their pain point and make them completely aware of the terrible outcome of their current situation.  

In this episode, we will talk about the first step of how you can pitch your product to a customer following the eight steps process of pitching a product.  

1. Amplifying a customer problem 

2. Demystifying previous misbeliefs  

3. Introducing your solution 

4. Introducing your solution benefits 

5. Introducing proofs around your solution  

6. Packaging your solution into an irresistible offer 

7. Comparing your offer to the competition 

8. Answering your customer objections

FREE Resources - Learn how to start and market your small brand: https://nour.marketing/blog/

Support this channel: https://www.patreon.com/nourboustani

Buy me a book: https://www.buymeacoffee.com/nourboustani

Join me on Udemy:

- Small Business Planning Crash Course: http://bit.ly/BusinessPlanningCourse

- Small Business Marketing Crash Course: http://bit.ly/BusinessMarketingCourse

- Intro To Small Business Branding Crash Course: http://bit.ly/BusinessBrandingOnlineCourse

Join me on YouTube:

http://bit.ly/NourBYouTube

In this video, we will talk about different methods of how you can position your business to attract the right group of customers and pull them toward your small business brand.

FREE Resources - Learn how to start and market your small brand: https://nour.marketing/blog/

Support this channel: https://www.patreon.com/nourboustani

Buy me a book: https://www.buymeacoffee.com/nourboustani

Join me on Udemy:

- Small Business Planning Crash Course: http://bit.ly/BusinessPlanningCourse

- Small Business Marketing Crash Course: http://bit.ly/BusinessMarketingCourse

- Small Business Branding Crash Course: http://bit.ly/BusinessBrandingOnlineCourse

Join me on YouTube:

http://bit.ly/NourBYouTube

Positioning is the most important topic in branding and marketing. To attract the right group of customers, you need to position your brand correctly in the marketplace to send the right signal to a specific customer and set their buying expectations.  

In this episode, we will talk about how you can leverage the 4P's of marketing, product, price, promotion, and placement in order to position your brand to the right customer and make them buy your product.

FREE Resources - Learn how to start and market your small brand: https://nour.marketing/blog/

Support this channel: https://www.patreon.com/nourboustani

Buy me a book: https://www.buymeacoffee.com/nourboustani

Join me on Udemy:

- Small Business Planning Crash Course: http://bit.ly/BusinessPlanningCourse

- Small Business Marketing Crash Course: http://bit.ly/BusinessMarketingCourse

- Small Business Branding Crash Course: http://bit.ly/BusinessBrandingOnlineCourse

Join me on YouTube:

http://bit.ly/NourBYouTube

Branding is one of the most misunderstood topics for marketing and building a small business. 

In this video, I will try my best to simplify small business branding, talk about how you can build a brand, and why branding is essential for your small business.

FREE Resources - Learn how to start and market your small brand: https://nour.marketing/blog/

Support this channel: https://www.patreon.com/nourboustani

Buy me a book: https://www.buymeacoffee.com/nourboustani

Join me on Udemy:

- Small Business Planning Crash Course: http://bit.ly/BusinessPlanningCourse

- Small Business Marketing Crash Course: http://bit.ly/BusinessMarketingCourse

- Small Business Branding Crash Course: http://bit.ly/BusinessBrandingOnlineCourse

Join me on YouTube:

http://bit.ly/NourBYouTube

There are so many myths and scams about marketing on the internet, which makes marketing pretty frustrating for many starting entrepreneurs. In this episode, we will simplify marketing and demystify the lies that fake marketers created around marketing for a small business.

FREE Resources - Learn how to start and market your small brand: https://nour.marketing/blog/

Support this channel: https://www.patreon.com/nourboustani

Buy me a book: https://www.buymeacoffee.com/nourboustani

Join me on Udemy:

- Small Business Planning Crash Course: http://bit.ly/BusinessPlanningCourse

- Small Business Marketing Crash Course: http://bit.ly/BusinessMarketingCourse

- Small Business Branding Crash Course: http://bit.ly/BusinessBrandingOnlineCourse

Join me on YouTube:

http://bit.ly/NourBYouTube

Marketing is the most critical aspect when it comes to starting and growing a small business.   

Many starting entrepreneurs fear or ignore marketing for the reason that they don't understand its importance to the business's bottom line.  

In this episode, we will talk about what marketing is and what marketing isn't and clarify its importance to your business process and pipeline.

FREE Resources - Learn how to start and market your small brand: https://nour.marketing/blog/

Support this channel: https://www.patreon.com/nourboustani

Buy me a book: https://www.buymeacoffee.com/nourboustani

Join me on Udemy:

- Small Business Planning Crash Course: http://bit.ly/BusinessPlanningCourse

- Small Business Marketing Crash Course: http://bit.ly/BusinessMarketingCourse

- Small Business Branding Crash Course: http://bit.ly/BusinessBrandingOnlineCourse

Join me on YouTube:

http://bit.ly/NourBYouTube

If you want to start a business, you need to make sure that your business is going to be profitable, otherwise what is the point of starting a business in the first place. 

In this episode, we will discuss different strategies for pricing your product, charging your customers premium price, and keeping your business's bottom line healthy and profitable.

FREE Resources - Learn how to start and market your small brand: https://nour.marketing/blog/

Support this channel: https://www.patreon.com/nourboustani

Buy me a book: https://www.buymeacoffee.com/nourboustani

Join me on Udemy:

- Small Business Planning Crash Course: http://bit.ly/BusinessPlanningCourse

- Small Business Marketing Crash Course: http://bit.ly/BusinessMarketingCourse

- Small Business Branding Crash Course: http://bit.ly/BusinessBrandingOnlineCourse

Join me on YouTube:

http://bit.ly/NourBYouTube

Running a profitable small business requires the entrepreneur to clearly understand their business numbers, which include the cost of making their product, the cost of acquiring the customer, besides the overhead costs of running the business.  

In this video, we will look at key cost metrics and how to avoid losing money and running out of business.

FREE Resources - Learn how to start and market your small brand: https://nour.marketing/blog/

Support this channel: https://www.patreon.com/nourboustani

Buy me a book: https://www.buymeacoffee.com/nourboustani

Join me on Udemy:

- Small Business Planning Crash Course: http://bit.ly/BusinessPlanningCourse

- Small Business Marketing Crash Course: http://bit.ly/BusinessMarketingCourse

- Small Business Branding Crash Course: http://bit.ly/BusinessBrandingOnlineCourse

Join me on YouTube:

http://bit.ly/NourBYouTube

Hiring the right employees is critical for running and calling your business efficiently. 

In this episode, we will talk about the different types of employees and which should you hire to run your business smoothly as a well-oiled machine.

FREE Resources - Learn how to start and market your small brand: https://nour.marketing/blog/

Support this channel: https://www.patreon.com/nourboustani

Buy me a book: https://www.buymeacoffee.com/nourboustani

Join me on Udemy:

- Small Business Planning Crash Course: http://bit.ly/BusinessPlanningCourse

- Small Business Marketing Crash Course: http://bit.ly/BusinessMarketingCourse

- Small Business Branding Crash Course: http://bit.ly/BusinessBrandingOnlineCourse

Join me on YouTube:

http://bit.ly/NourBYouTube