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Ep. 015: The ethics of church marketing
We’re used to marketing being the thing you use to sell a product, and it sometimes has connotations of deception and manipulation — “the ends justify the means.” But church marketing isn’t about sales. It’s about understanding your community. Today, we’re going to clear the air. We’re going to get biblical and dive in to the ethics of church marketing.
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Related MyCom Articles
Church Marketing Plan Tool – Recently optimized to take less time to create a plan
http://www.umcom.org/learn/market-your-church
Online Church Marketing Course
https://www.umctraining.org/product?catalog=Church-Marketing
View The UMC’s latest national advertising campaigns
http://www.umcom.org/rethink-church/rethink-church
Local church advertising articles
http://www.umcom.org/services-products/local-church-advertising
How to reach newcomers to your area with Facebook ads
http://www.umcom.org/learn/how-to-reach-newcomers-to-your-area-with-facebook-ads
Making the most of your advertising dollars
http://www.umcom.org/learn/making-the-most-of-your-advertising-dollars
===============
If you enjoyed this show, please go to umcom.org/mycomreview to write a review. Good reviews help other church leaders find us, so support the cause!
MyCom Church Marketing Articles: http://www.umcom.org/mycom
Sign up for MyCom e-Newsletter sent twice monthly: umcom.org/MyComSignUp
We’d love your input! Send ideas to [email protected]
View all episodes
By United Methodist Communications
4.9
1010 ratings
We’re used to marketing being the thing you use to sell a product, and it sometimes has connotations of deception and manipulation — “the ends justify the means.” But church marketing isn’t about sales. It’s about understanding your community. Today, we’re going to clear the air. We’re going to get biblical and dive in to the ethics of church marketing.
===============
Related MyCom Articles
Church Marketing Plan Tool – Recently optimized to take less time to create a plan
http://www.umcom.org/learn/market-your-church
Online Church Marketing Course
https://www.umctraining.org/product?catalog=Church-Marketing
View The UMC’s latest national advertising campaigns
http://www.umcom.org/rethink-church/rethink-church
Local church advertising articles
http://www.umcom.org/services-products/local-church-advertising
How to reach newcomers to your area with Facebook ads
http://www.umcom.org/learn/how-to-reach-newcomers-to-your-area-with-facebook-ads
Making the most of your advertising dollars
http://www.umcom.org/learn/making-the-most-of-your-advertising-dollars
===============
If you enjoyed this show, please go to umcom.org/mycomreview to write a review. Good reviews help other church leaders find us, so support the cause!
MyCom Church Marketing Articles: http://www.umcom.org/mycom
Sign up for MyCom e-Newsletter sent twice monthly: umcom.org/MyComSignUp
We’d love your input! Send ideas to [email protected]
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