Alex Hormozi is a good friend and serial entrepreneur in the fitness space with over $120M in sales in just the last few years. Rather than dive into each individual business and talk about how things work, I wanted to surround the conversation with something that tends to be the key component that no one ever seems to talk about. The concept of giving something away for free. Because in almost all of Alex's businesses and most of the successful people I have on the show... This tends to be a VERY important piece to their secret sauce. By the time this episode is over, you should be contemplating about what you can give away for free to raise your personal value. What types of messages can you give away to build trust? And what type of value do you want to put out into the world to make you THE MAN/WOMAN for the job when people are looking for an expert. 

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Podcast: The Game with Alex Hormozi