With the Women’s World Cup coming to a close this Sunday, there has been a lot of attention on the commercial potential of the league, from betting to broadcasting to sponsorships and more.

But as the global event draws to a close, there are discussions around how sports stakeholders such as betting operators can maintain momentum and carry on leveraging the marketing possibilities of women’s football into the domestic season

Jessie Sale, Senior Journalist at SBC, takes hosting duties and on this episode of iGaming Daily, sponsored by SBC Summit Barcelona, speaking to Jonas Linné, CEO of Forza Football, and he will be sharing his views on how companies can achieve this goal.

Host: Jessie Sale
Guest: Jonas Linné
Producer: Mollie Chapman
Editor: James Ross

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