iGaming Daily

In this episode, we explore how MOFO is revolutionising iGaming content with trend-driven, instant games that capture player attention. Jessica Collins and Jennie Strandberg share insights on their bold approach, balancing evergreen and timely content, and how they make noise in a competitive industry.

Key Topics

• MOFO's disruptive approach to iGaming content
• Balancing evergreen and trending casino games
• The importance of making noise and visibility
• Trend detection and rapid game development
• Customising games for individual casinos
• The role of pop culture and current events
• The bravery to be provocative and edgy
• Predicting trends and forecasting content
• The dual strategy of evergreen and timely content
• Using geolocation and player data for targeted games

Host: Fernando Noodt
Guests: Jessica Collins & Jennie Strandberg
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore the latest UK tax data on betting and gaming, the potential impact of doubling machine game duty, and the legal case involving Jumpman Gaming. Our experts analyse what these developments mean for the industry and government policy.

Key Topics

• UK tax receipts from betting and gaming
• Impact of doubling machine game duty
• Legal case of Jumpman Gaming and remote gaming duty
• Government's approach to gambling regulation
• Industry response to tax policy changes

Host: Charlie Horner
Guests: Martyn Elliott & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, Pini Yakuel, CEO of Optimove, discusses how AI and positionless marketing are transforming iGaming. Discover how these innovations enable smaller teams to compete with larger operators and reshape organisational structures.

 Key Topics

• The concept of positionless marketing and its origins
• How AI accelerates marketing processes and decision-making
• Restructuring organizations for AI-driven marketing
• Case examples of AI enabling smaller operators to compete
• The future of AI agents as CRM employees

Host: Charlie Horner
Guest: Pini Yakuel
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the increasing pressure on social media platforms from gambling trade bodies, focusing on legal actions and regulatory challenges related to illegal gambling advertising. Experts discuss the responsibilities of platforms like Meta and Google, the impact of recent lawsuits, and the broader implications for online advertising and consumer protection.

Key Topics

• Legal action against Meta and other platforms for illegal gambling ads
• The responsibility of social media companies in regulating gambling advertising
• The impact of Dutch trade bodies' lawsuit on online advertising
• Broader regulatory challenges in the global online gambling industry
• The role of enforcement and fines in shaping platform behavior
• The influence of international markets like Brazil and Argentina on regulation
• The use of mental models and frameworks in understanding platform accountability
• Potential precedents set by Dutch lawsuit for European regulation

Host: Fernando Noodt
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the complex legal landscape of prediction markets in the US, recent court cases involving Kalshi, and the implications for the industry. Additionally, it covers DraftKings CEO Jason Robbins' stance on responsible gambling amidst media scrutiny.

Key Topics

• Legal challenges faced by Kalshi in Ohio and Tennessee
• The circuit split and potential Supreme Court review
• Economic consequences and regulatory implications
• DraftKings' approach to responsible gambling amidst media scrutiny
• The rapid evolution of prediction markets and regulatory responses

Host: Charlie Horner
Guests: Adam Candee
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the potential doubling of machine games duty in the UK, its implications for land-based operators, and the broader impact on the gambling industry and sports sponsorships. Experts discuss government pressures, industry responses, and future outlooks.

Key Topics

• Potential doubling of machine games duty in the UK
• Implications for land-based betting shops and closures
• Government support and industry lobbying efforts
• Impact on sports sponsorships and racing industries
• Industry response to tax hikes and regulatory pressures
• Future outlook for online and retail gambling sectors

Host: Fernando Noodt
Guests: Christian Lee & Patrick Killeen
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores Brazil's sudden ban on the regulated betting industry, the political motivations behind it, and its potential impact on the market, sports, and illegal betting activities. Experts discuss the legal, economic, and social implications of Lula's decision and what the future might hold for Brazil's gambling landscape.

Key Topics

• Brazil's sudden ban on regulated betting industry
• Political motivations behind Lula's decision
• Legal and economic implications for operators
• Impact on sports sponsorship and football clubs
• Rise of illegal betting market post-ban
• Future prospects for gambling regulation in Brazil

Host: Fernando Noodt
Guests: Lucia Gando & Ted Menmuir
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore Brazil's potential ban on online gambling, the political motivations behind it, and its economic implications. Join us as we analyse the rapid escalation of the situation and what it means for the industry and the country's economy.

Key Topics

• Brazil's potential ban on online gambling
• Political motivations behind Lula's stance
• Economic impact of banning gambling
• Illegal vs. legal gambling markets in Brazil
• Industry response to regulatory threats
• Election influence on gambling legislation
• Economic contributions of the gambling sector
• Legal challenges and future outlook

Host: Charlie Horner
Guests: Leonardo Biazzi & Elisa Marcante
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the evolving landscape of prediction markets, focusing on Polymarket's efforts to gain regulatory acceptance in Europe and the US. We discuss the regulatory challenges, strategic lobbying, and potential market expansion, providing insights into the future of prediction markets in the global betting industry.

Key Topic

• Polymarket's lobbying efforts in Europe and UK
• Regulatory classification of prediction markets as financial services
• Differences between US and European regulation of prediction markets
• Potential market expansion and audience in Europe
• Societal and regulatory concerns around prediction markets

Host: Fernando Noodt
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore the rapid growth of sweepstakes casinos, their unique demographics, and what the future holds for this emerging vertical in the iGaming industry. Guest Alexandre Tomic shares exclusive data insights and discusses regulatory challenges and opportunities.

Key Topics

• Growth of sweepstakes casinos in the US and Europe
• Data insights from Alea platform showing rapid expansion
• Differences between real money gaming and sweepstakes
• Demographics and player behaviour in sweepstakes
• Importance of account management for success
• Emerging verticals and future opportunities
• Regulatory challenges and market shifts
• Impact of regulation on innovation and growth

Host: Charlie Horner
Guest: Alexandre Tomic
Producer: Anaya McDonald
Editor: Anaya McDonald

Heading to SBC Summit in Lisbon check out Alexandre Tomics panel: Beyond the Hype: What the Data Really Says About Sweepstakes  https://sbcevents.com/sbc-summit/agenda/?selectedSession=4ggrg7qmrcpkrv8my0nxffjf5q
Track: Global & Emerging Markets Stage - Western Europe - Stage 2
Date: Wed 30 September 2026

Time: 11:40 - 12:00 BST

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.