In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Americas Senior Business Journalist Tom Nightingale and SBC Americas Business Journalist Justin Byers to discuss the growing tension between federal regulators and state gaming authorities as prediction markets take centre stage in the US betting landscape following the CFTC Chair’s surprise amicus brief in the Crypto.com case and what it could mean for the future of sports-related contracts nationwide.

Tune in to today’s episode to find out:

• What prompted the CFTC Chair to file an amicus brief in the Crypto.com case and why it marks a notable shift in tone
• Whether the CFTC’s stance represents a calculated legal strategy or a broader political signal
• How lawmakers are reacting to the potential expansion of federally regulated prediction markets
• What’s at stake in the Ninth Circuit appeal and how it could reshape sports-related contracts across the US
• Whether federally regulated event contracts could emerge as a parallel product to traditional sportsbooks, accelerating the federalisation of certain betting markets

Host: Fernando Noodt
Guests: Tom Nightingale & Justin Byers
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and Dr Christian Rapani, Attorney at Rechtsanwalt Law and member of the International Masters of Gaming Law, to unpack the 20 year legal conflict between Austria and Malta and what the European Court of Justice’s 2026 ruling means for player claims, cross-border enforcement, and the future of gambling regulation in Europe.

Tune in to today’s episode to find out:

• How Austrian player claims against Malta licensed operators evolved into a Europe-wide legal battle
• What the ECJ ruling in the WUNNER case actually clarifies and what it does not
• Why Malta’s Article 56A, known as Bill 55, has reshaped enforcement dynamics
• Whether Austria’s monopoly model is still sustainable in a modern EU market
• What regulatory reform in Austria could mean for Malta, operators, and the wider European gambling framework

Relevant Article: https://igamingexpert.com/features/odyssey-austria-malta-cjeu/

Host: Fernando Noodt
Guests: Ted Menmuir & Christian Rapani
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Jack Kelliher, Commercial Director of UK and Europe, and Stephen Crispe, Managing Director and Chief Executive Officer of Racing and Sports, as the trio discuss how horse racing betting must modernise to compete with sportsbooks and casinos, the role of technology in simplifying integration, and why the sport still presents a strong commercial opportunity for operators.

Tune in to today's episode to find out:

• Why horse racing is losing ground to sports betting and online casinos and how the industry can regain relevance with younger audiences
• How simplification, gamification and modern UX/UI can make racing more accessible and engaging
• The importance of embedded solutions and seamless tech integration for operators
• Why specialist trading, profiling and outsourced risk management are crucial for sustainable growth
• The financial upside of racing, including its high GGR potential and “always-on” event volume, plus what 2026 could hold for global markets

Host: Charlie Horner
Guests: Jack Kelliher & Stephen Crispe
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

SBC continues its Road to Rio series ahead of SBC Summit Rio as SBC Media Manager Fernando Noodt is joined by SBC researcher Ana Maria Menezes and guest speaker Ricardo Peixoto, Country Manager for Brazil at SofaScore. Ricardo will be speaking at this year’s SBC Summit Rio on the panel Inside the Deal: The Game Behind Sports Sponsorship as they discuss how brands, data, and fan passion collide in the world of sports marketing ahead of the 2026 World Cup.

Tune in to today’s episode to find out:

• The Football Landscape: Brazil vs. Argentina: Explore the historic rivalry and generational perspectives on Brazil’s and Argentina’s prospects for the 2026 World Cup, from fan superstitions to expected quarterfinals and semifinals outcomes.
• Marketing Strategy: Cutting Through the Noise: Learn how brands can stand out during the World Cup, including the importance of emotional connection over ad spend and how different sectors navigate sponsorship challenges.
• The Intersection of Data and Emotion: Discover how statistics amplify fan passion, how data drives the “armchair expert” culture, and how fans obsessively prepare for tournaments using platforms like SofaScore.
• Gen Z and the TikTok Era:  Understand how brands engage younger audiences, the importance of quick, platform-specific messaging, and why FIFA’s partnership with TikTok is a long-term play.

If you’d like to hear more from our guest speaker, get your tickets now at SBC Events.
Ricardo will be talking on the panel from 14:00–14:40 BRT on Inside the Deal: The Game Behind Sports Sponsorship at Stage 3 – Marketing. Once fuelled by superstar endorsements and headline sports deals, sponsorships now play under stricter rules, where integrity, compliance, and authenticity are the new currency. As regulation reshapes the game, one question looms: how can licensed operators and sports organisations keep the passion alive while playing by the rules? The next era of sponsorships starts here.

Host: Fernando Noodt
Guests: Ana Maria Menezes & Ricardo Peixoto
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Americas Senior Business Journalist Tom Nightingale as the duo discuss the growing debate around per wager taxes in US sports betting, from Illinois’ controversial move to Michigan and Arizona’s potential next steps.

Tune in to today’s episode to find out:

• What Illinois’ per wager tax actually is and what lawmakers hoped it would achieve when it was introduced last summer
• The real impact the tax has had on operators and bettors in Illinois, and how sportsbooks responded
• Why some Illinois lawmakers are now reconsidering and potentially looking to repeal the measure
• What Gretchen Whitmer is proposing in Michigan, and how it compares to Illinois’ model
• Why states like Arizona are exploring tiered or alternative tax structures, and what this means for the wider US sports betting market

Host: Charlie Horner
Guests: Tom Nightingale
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Fernando Noodt is joined by SBC News Editor Ted Orme-Claye and iGaming Expert Business Journalist Christian Lee as the trio discuss Andrew Rhodes’ decision to step down as Chief Executive of the UK Gambling Commission, reflecting on his “tough sheriff” tenure, the regulatory transformation under his watch, and what his departure means for the future direction of UK gambling governance.

Tune in to today's episode to find out:

• Why Rhodes has chosen to leave now and whether the timing signals stability or unfinished business
• How the industry has reacted to his resignation, from praise for firm enforcement to criticism of regulatory overreach
• What fundamentally changed at the UKGC during his leadership, including enforcement strategy and political visibility
• Whether his exit could slow key reforms such as the Single Customer View and land-based modernisation
• What kind of leadership the Commission needs next, continued hardline enforcement or a recalibration towards market stability and dialogue

Host: Fernando Noodt
Guests: Ted Orme-Claye & Christian Lee
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Editor of SBC News Ted Orme-Claye and Alan Heuston, Partner at McCann FitzGerald LLP and member of IMGL, as the trio discuss Ireland’s landmark overhaul of gambling regulation, the launch of the Gambling Regulatory Authority of Ireland, and what this means for operators, players, and the wider industry.

Tune in to today's episode to find out:

• The Core Shift: How the new Gambling Regulatory Authority of Ireland (GRAI) will centralize regulation, replace outdated laws, and introduce a public health focus to protect vulnerable players.
• Licensing Timeline: What operators need to know about the phased rollout of betting licenses in July 2026 and gaming licenses later in the year.
• Marketing & Advertising Rules: The strict new restrictions on social media, broadcast watersheds, and content bans aimed at safeguarding minors and reducing gambling promotion.
• Mandatory Player Protections: How compulsory tools like spending limits, self-exclusion, and social responsibility funds will transform player safety standards.
• Industry Friction Points: The challenges operators face with technical standards that have yet to be published, even as licensing goes live.

Host: Charlie Horner
Guests: Ted Orme-Claye & Alan Heuston
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Gamification is one of the most powerful tools iGaming operators have to build real player loyalty, but only if it’s implemented correctly.

In today’s episode of iGaming Daily, supported by Optimove, Charlie Horner is joined live at ICE by Kalev Karpuk, Optimove’s Director of Gamification, to break down what’s changed in gamification, what operators still get wrong, and how new tools are making it easier to build creative, configurable loyalty mechanics at scale. 

Kalev explains why modern gamification is moving beyond “points and badges” into deeper experiences like missions, tournaments, public profiles, and broader loyalty systems, and why he believes gamification should be public by default to unlock the social layer that drives real engagement.

Tune in to find out:

• Why gamification in 2026 is no longer “missions and badges”, and what’s replaced it
• The most common mistakes operators make (and how to avoid them)
• Why gamification should be public, not hidden
• How gamification fits into CRM, email, SMS, and on-site engagement
• What Optimove is launching next, and why March is a key moment for rollout

Host: Charlie Horner
Producer: Anaya McDonald
Editor: Luke Walters
Guest: Kalev Karpuk, Director of Gamification (Optimove)
Location: ICE (Optimove stand)

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, we launch a brand-new Road to Rio series, inviting guest speakers who will be taking to the stage at our upcoming SBC Summit Rio.

In our first episode, SBC Media Manager Fernando Noodt is joined by SBC researcher Ana Maria Menezes and special guest Hugo Baungartner, Chief Business Officer at Grupo Esportes Gaming Brasil, who will be speaking on the panel The Tax Game: Who Plays, Pays, as the trio discuss whether Brazil’s newly regulated market is ready for prediction markets and who should really be calling the shots.

Tune in to today’s episode to find out:

• Why Brazil’s stock exchange (B3) is eyeing prediction markets as early as March or April
• Whether prediction markets belong under betting regulation or financial oversight
• How recent court rulings could limit regulators from overstepping their authority
• The critical role of Pix, banks, and the Central Bank in enabling or blocking new verticals
• Why operators are taking a cautious “wait and see” approach before entering Brazil

Don’t forget to catch Hugo at:

The Tax Game: Who Plays, Pays
Stage 1 – Leadership

Launched at 12% GGR under Law 14.790/2023, Brazil’s market is already testing the resilience of operators. With R$30 million licence fees, shifting SPA ordinances, and whispers of higher or even retroactive taxes, the pressure is mounting. In a landscape that changes by the week, clarity is power: know the rules, read the moves, and stay two steps ahead to weather the next regulatory shake-up.

Get tickets now !!!

Host: Fernando Noodt
Guests: Ana Maria Menezes & Hugo Baungartner
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and iGaming Expert Editor Joe Streeter as the trio discuss Genius Sports’ shock acquisition of Legend, and what it reveals about the future of sportstech, media ownership, and data-driven betting ecosystems.

Tune in to today’s episode to find out:

• Why Genius Sports’ acquisition of Legend could mark a turning point for the sportstech and sports betting data market
• What the shift toward combining media, audience, and data means for traditional sports data licensing models
• How valuable owned media audiences have become as rights costs continue to rise
• Whether media ownership now offers a safer long-term strategy than exclusive data deals
• How this move could reshape competition, partnerships, and operator planning around major global sporting events

Host: Fernando Noodt
Guests: Ted Menmuir & Joe Streeter
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.