iGaming Daily

This episode explores the potential doubling of machine games duty in the UK, its implications for land-based operators, and the broader impact on the gambling industry and sports sponsorships. Experts discuss government pressures, industry responses, and future outlooks.

Key Topics

• Potential doubling of machine games duty in the UK
• Implications for land-based betting shops and closures
• Government support and industry lobbying efforts
• Impact on sports sponsorships and racing industries
• Industry response to tax hikes and regulatory pressures
• Future outlook for online and retail gambling sectors

Host: Fernando Noodt
Guests: Christian Lee & Patrick Killeen
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores Brazil's sudden ban on the regulated betting industry, the political motivations behind it, and its potential impact on the market, sports, and illegal betting activities. Experts discuss the legal, economic, and social implications of Lula's decision and what the future might hold for Brazil's gambling landscape.

Key Topics

• Brazil's sudden ban on regulated betting industry
• Political motivations behind Lula's decision
• Legal and economic implications for operators
• Impact on sports sponsorship and football clubs
• Rise of illegal betting market post-ban
• Future prospects for gambling regulation in Brazil

Host: Fernando Noodt
Guests: Lucia Gando & Ted Menmuir
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore Brazil's potential ban on online gambling, the political motivations behind it, and its economic implications. Join us as we analyse the rapid escalation of the situation and what it means for the industry and the country's economy.

Key Topics

• Brazil's potential ban on online gambling
• Political motivations behind Lula's stance
• Economic impact of banning gambling
• Illegal vs. legal gambling markets in Brazil
• Industry response to regulatory threats
• Election influence on gambling legislation
• Economic contributions of the gambling sector
• Legal challenges and future outlook

Host: Charlie Horner
Guests: Leonardo Biazzi & Elisa Marcante
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the evolving landscape of prediction markets, focusing on Polymarket's efforts to gain regulatory acceptance in Europe and the US. We discuss the regulatory challenges, strategic lobbying, and potential market expansion, providing insights into the future of prediction markets in the global betting industry.

Key Topic

• Polymarket's lobbying efforts in Europe and UK
• Regulatory classification of prediction markets as financial services
• Differences between US and European regulation of prediction markets
• Potential market expansion and audience in Europe
• Societal and regulatory concerns around prediction markets

Host: Fernando Noodt
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore the rapid growth of sweepstakes casinos, their unique demographics, and what the future holds for this emerging vertical in the iGaming industry. Guest Alexandre Tomic shares exclusive data insights and discusses regulatory challenges and opportunities.

Key Topics

• Growth of sweepstakes casinos in the US and Europe
• Data insights from Alea platform showing rapid expansion
• Differences between real money gaming and sweepstakes
• Demographics and player behaviour in sweepstakes
• Importance of account management for success
• Emerging verticals and future opportunities
• Regulatory challenges and market shifts
• Impact of regulation on innovation and growth

Host: Charlie Horner
Guest: Alexandre Tomic
Producer: Anaya McDonald
Editor: Anaya McDonald

Heading to SBC Summit in Lisbon check out Alexandre Tomics panel: Beyond the Hype: What the Data Really Says About Sweepstakes  https://sbcevents.com/sbc-summit/agenda/?selectedSession=4ggrg7qmrcpkrv8my0nxffjf5q
Track: Global & Emerging Markets Stage - Western Europe - Stage 2
Date: Wed 30 September 2026

Time: 11:40 - 12:00 BST

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In this episode, industry experts discuss the potential impact of increased machine game duty on retail betting shops, government policy, and the future of gambling regulation. They explore the economic and social implications of regulatory changes and industry responses.

Key Topics

• Impact of machine game duty on retail betting shops
• Government policy and tax proposals for gambling
• Industry response to regulatory changes
• Economic and social implications of gambling regulation
• The decline of high street betting shops and industry adaptation

Host: Charlie Horner
Guests: Joe Streeter & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, Dmitry Starostenkov, CEO of Evenbeter, discusses the company's rebrand, expansion into online casino, and strategic growth plans amidst industry challenges. Learn about their product innovations, market expansion, and future outlook in the evolving iGaming landscape.

Key Topics

• Rebranding to reflect organisational growth and product expansion
• The importance of continuous development and evolution in iGaming products
• Strategic expansion into online casino and geographic markets
• Addressing market gaps with new product offerings like OneClick Casino
• Navigating regulatory challenges in key markets like Nordics and US
• The convergence of poker and casino markets and new opportunities
• Building partnerships and deepening client relationships post-rebrand
• Future product roadmap and growth strategies for 2027

Host: Charlie Horner
Guests: Dmitry Starostenkov, CEO at Evenbeter
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

Senior leaders and founders across iGaming are facing increasingly difficult decisions, from managing teams and navigating business pressures to responding to a rapidly changing industry.

On this episode of iGaming Daily, host Charlie Horner is joined by Leo Judkins, founder of iGaming Leader, to discuss the challenges facing senior leaders and the value of having a trusted peer network to help navigate difficult decisions.

Leo explains how his Leadership Hot Seats session at SBC Leaders Summit is designed to give leaders a space to bring a live business challenge to a group of peers, receive feedback and leave with an actionable decision.

The conversation explores why leaders can become trapped in an inward-facing “echo chamber”, the importance of outside perspectives, and why authenticity and curiosity are becoming increasingly important qualities for iGaming leaders.

Key Topics

• The challenges facing iGaming leaders in 2026
• Why founders and CEOs need a genuine sounding board
• How the Leadership Hot Seats session at SBC Leaders Summit will work
• Using peer-to-peer feedback to tackle live business decisions
• Why leaders should go “narrow and deep” rather than “wide and shallow”
• The value of outside perspectives when making difficult decisions
• Leadership pressures including cost-cutting, team reductions and business changes
• Why leaders can become trapped in an echo chamber
• The growing demand for authenticity in the iGaming industry
• Why curiosity is an important leadership trait
• Looking beyond your own business and industry for new perspectives
• The role of masterminds and confidants in senior leadership

As live casino continues to evolve, operators and providers are facing growing pressure to deliver more personalised, localised and multi-branded experiences while maintaining reliable, real-time streaming.

On this episode of iGaming Daily, host Charlie Horner is joined by Oliver Lietz, Founder & CEO of nanocosmos, and Chris Strijbosch, VP Business Development at nanocosmos, to discuss the changing demands of live casino and how technology can help operators scale their operations.

Oliver and Chris explain how live casino has developed from simple single-studio setups into complex multi-studio environments serving different markets, brands and languages. The pair discuss the challenges created by physical studio space, hardware, human resources and global connectivity, as well as how cloud-based solutions can simplify and scale these operations.

The discussion also explores NanoStudio Chroma and how Chroma Key technology can allow the same live content to be multi-branded for different operators, markets and audiences without requiring additional physical studio space for every variation.

Oliver and Chris also look at the importance of speed, creativity and agility, the role of AI in personalisation and localisation, and the future of real-time live video in iGaming.

Key Topics:

• The evolution of live casino from simpler setups to increasingly complex multi-studio environments.
• The move towards personalisation, customisation and localisation.
• The challenges around space, hardware, human resources and operational complexity.
• NanoStudio Chroma and its ability to multi-brand content without multiplying the physical studio setup.
• The importance of speed, creativity and agility.
• Latency and real-time streaming.
• AI's potential role in captions, translations, video improvements, diagnostics and security.

AI isn't just helping iGaming marketers work faster  it's beginning to change how they work altogether.

On today's episode of iGaming Daily, Fernando Noodt is joined by Rony Vexelman, VP of Marketing at Optimove, and Shai Frank, SVP of Product and GM of the Americas at Optimove, to explore how artificial intelligence and AI agents are transforming CRM and player engagement.

Rony explains how marketers are increasingly moving from manually executing individual tasks to working alongside AI agents, while Shai explores a future where marketers define the outcomes they want and AI handles more of the execution.

The conversation also examines how Optimove's MCP allows tools including ChatGPT, Claude and Microsoft Copilot to interact with the Optimove platform combining CRM information with data warehouses, project management tools and other parts of an operator's technology stack.

From automatically building campaigns and audiences to checking marketing materials for compliance, the pair share examples of how operators are already using AI to automate workflows that previously required significant manual work.

Shai also explains how AI could remove traditional bottlenecks around content creation and QA, allowing operators to create and test levels of personalisation that previously weren't practical.

Finally, the conversation turns to Optigenie, Optimove's in-platform AI experience, and what an AI-first future could mean for the traditional software interface itself.

iGaming Daily is brought to you by Optimove, the creator of Positionless Marketing and player engagement solutions for iGaming and sports betting operators.

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