iGaming Daily

In this episode, we explore the potential for a common EU tax on online gambling, the political and economic factors influencing EU budget negotiations, and what this means for the iGaming industry. Our guests discuss the current draft of the EU budget, the support and opposition from various member states, and the future prospects of gambling taxation within the EU.

Key Topics

• EU budget negotiations and the absence of a gambling tax in the initial draft
• Support for common taxes on emissions, consumption, and carbon offsetting
• Opposition from Malta and other countries with significant iGaming industries
• Potential for future inclusion of gambling taxes in subsequent budget cycles
• The influence of member states' economic conditions on tax support
• The role of political blocs and national interests in EU funding decisions
• The impact of macroeconomic pressures on EU fiscal policy
• The importance of lobbying and advocacy in shaping EU tax policy
• The relationship between gambling industry fragmentation and EU regulation
• Future prospects for a unified EU approach to gambling taxation

Host: Charlie Horner
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore the Nordic Compass initiative, a proposed unified Nordic stock exchange aimed at increasing liquidity and competitiveness for Scandinavian companies. We discuss the economic, regulatory, and industry implications of this project, featuring insights from industry experts.

Key Topics

• Nordic Compass Alliance: Its origins, leadership, and core objectives
• Unified Regional Exchange: Potential benefits for Scandinavian capital markets
• European Regulatory & Market Fragmentation: The structural hurdles facing European PLCs
• Capital Flight: The impact of Eurozone businesses migrating listings to the US
• iGaming Perspectives: Industry reactions from Betsson and Better Collective
• EU Economic Policy: How the 2028–2034 EU budget cycle influences market integration
• Norway's EEA Status: The role of non-EU EEA membership in Nordic financial cohesion
• Future Outlook: Strategies to restore competitiveness across European and Nordic markets

Host: Charlie Horner
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, football star Niklas Süle shares his journey from professional football to entrepreneurship in the gaming industry. Discover how his sports experience influences his approach to business, game development, and fan engagement.

Key Topics

• Niklas Süle's transition from professional football to gaming entrepreneurship
• The influence of football leadership skills on business management
• Development of mobile and iGaming products by Games & Leaves
• Fan engagement strategies learned from football applied to gaming
• The importance of product quality over marketing hype in gaming
• Challenges of shifting from mobile games to iGaming
• Team diversity and collaboration in business and sports
• The role of passion and drive in career transitions
• Future plans for Games & Leaves and new game development
• Insights into the sports industry and gaming crossover

Host: Joe Streeter
Guest: Niklas Süle
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore the evolving landscape of crypto and payment infrastructure in the iGaming industry with experts from Payhound.com Discover how crypto is solving key challenges, the importance of seamless payment systems, and the future of cross-border transactions.

Key Topics

• Crypto's utility in iGaming
• Impact of (MiCA) legislation on payments
• Crypto treasury management
• Cross-border payment challenges
• Player experience and payment speed
• Crypto onramps and offramps
• Partnerships with sports clubs for branding
• Cost considerations in payment processing

Host: Fernando Noodt
Guests: David Kicks & Peter Woodfine
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore the recent financial performance of Ladbrokes in Ireland, the impact of new regulations, and the broader implications for the Irish gambling market. Join us as we analyse industry trends, regulatory changes, and strategic responses from major operators.

Key Topics

• Ladbrokes financial performance in 2025
• Impact of Irish gambling regulations
• Entain's cost-cutting and strategic shifts
• Retail closures and online growth
• Market comparison between UK and Ireland
• Regulatory authority of Ireland (GRA)
• Industry response to regulatory changes
• Future outlook for Irish betting industry

Host: Charlie Horner
Guests: Ted Orme-Claye & Patrick Killeen
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore how MOFO is revolutionising iGaming content with trend-driven, instant games that capture player attention. Jessica Collins and Jennie Strandberg share insights on their bold approach, balancing evergreen and timely content, and how they make noise in a competitive industry.

Key Topics

• MOFO's disruptive approach to iGaming content
• Balancing evergreen and trending casino games
• The importance of making noise and visibility
• Trend detection and rapid game development
• Customising games for individual casinos
• The role of pop culture and current events
• The bravery to be provocative and edgy
• Predicting trends and forecasting content
• The dual strategy of evergreen and timely content
• Using geolocation and player data for targeted games

Host: Fernando Noodt
Guests: Jessica Collins & Jennie Strandberg
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore the latest UK tax data on betting and gaming, the potential impact of doubling machine game duty, and the legal case involving Jumpman Gaming. Our experts analyse what these developments mean for the industry and government policy.

Key Topics

• UK tax receipts from betting and gaming
• Impact of doubling machine game duty
• Legal case of Jumpman Gaming and remote gaming duty
• Government's approach to gambling regulation
• Industry response to tax policy changes

Host: Charlie Horner
Guests: Martyn Elliott & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, Pini Yakuel, CEO of Optimove, discusses how AI and positionless marketing are transforming iGaming. Discover how these innovations enable smaller teams to compete with larger operators and reshape organisational structures.

 Key Topics

• The concept of positionless marketing and its origins
• How AI accelerates marketing processes and decision-making
• Restructuring organizations for AI-driven marketing
• Case examples of AI enabling smaller operators to compete
• The future of AI agents as CRM employees

Host: Charlie Horner
Guest: Pini Yakuel
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the increasing pressure on social media platforms from gambling trade bodies, focusing on legal actions and regulatory challenges related to illegal gambling advertising. Experts discuss the responsibilities of platforms like Meta and Google, the impact of recent lawsuits, and the broader implications for online advertising and consumer protection.

Key Topics

• Legal action against Meta and other platforms for illegal gambling ads
• The responsibility of social media companies in regulating gambling advertising
• The impact of Dutch trade bodies' lawsuit on online advertising
• Broader regulatory challenges in the global online gambling industry
• The role of enforcement and fines in shaping platform behavior
• The influence of international markets like Brazil and Argentina on regulation
• The use of mental models and frameworks in understanding platform accountability
• Potential precedents set by Dutch lawsuit for European regulation

Host: Fernando Noodt
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the complex legal landscape of prediction markets in the US, recent court cases involving Kalshi, and the implications for the industry. Additionally, it covers DraftKings CEO Jason Robbins' stance on responsible gambling amidst media scrutiny.

Key Topics

• Legal challenges faced by Kalshi in Ohio and Tennessee
• The circuit split and potential Supreme Court review
• Economic consequences and regulatory implications
• DraftKings' approach to responsible gambling amidst media scrutiny
• The rapid evolution of prediction markets and regulatory responses

Host: Charlie Horner
Guests: Adam Candee
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.