iGaming Daily

Ep 728: Brazil iGaming Under Fire: Should Operators Be Worried?


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In today's episode of iGaming Daily SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and SBC Researcher Ana Maria Menezes as the trio discuss whether President Lula’s recent criticism of online casino games signals a genuine shift in Brazil’s gambling policy or simply political positioning ahead of the country’s 2026 presidential election.

Tune in to today's episode to find out:

  • Whether Lula’s targeting of the “tigrinho” slot game reflects a real regulatory threat or a symbolic move aimed at shaping public opinion.
  • How Brazil’s rapidly growing regulated market, with 83 authorised operators and around R$37bn in GGR in 2025, could make a crackdown politically and economically difficult.
  • What Lula’s rhetoric means for international operators that have already paid licence fees and invested heavily in the market.
  • Whether banning online casino games while keeping sports betting legal would even be workable from a regulatory standpoint.
  • If Brazil’s political risk is beginning to outweigh its status as one of the world’s most attractive growth markets for online gambling.

Host: Fernando Noodt
Guests: Ted Menmuir & Ana Maria Menezes
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

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iGaming DailyBy SBC Media

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