<p>In the final episode of season 1, JMR Co-Editor Brett Gordon speaks with Yufeng Huang, Paul Ellickson, and Mitch Lovett about their paper <a href="https://journals.sagepub.com/doi/10.1177/00222437211068527#:~:text=Tracking%20this%20market%20as%20it,with%20(static)%20profit%20maximization." target="_blank" rel="noopener noreferer">Learning to Set Prices</a>. </p>

In the final episode of season 1, JMR Co-Editor Brett Gordon speaks with Yufeng Huang, Paul Ellickson, and Mitch Lovett about their paper Learning to Set Prices.

<p>In the final episode of season 1, JMR Co-Editor Brett Gordon speaks with Yufeng Huang, Paul Ellickson, and Mitch Lovett about their paper <a href="https://journals.sagepub.com/doi/10.1177/00222437211068527#:~:text=Tracking%20this%20market%20as%20it,with%20(static)%20profit%20maximization." rel="noopener noreferrer">Learning to Set Prices</a>. </p>

Ep. 10 - Learning to Set Prices with Yufeng Huang, Paul Ellickson, and Mitch Lovett

"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.

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Ep. 10 - Learning to Set Prices with Yufeng Huang, Paul Ellickson, and Mitch Lovett

Ep. 10 - Learning to Set Prices with Yufeng Huang, Paul Ellickson, and Mitch Lovett

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