Inevitable

Ep 100: Bill Brady, Co-Founder & CEO of Kula Bio


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In today’s episode, we cover:

  • What is Kula Bio, its mission, and what it has developed
  • The importance of nitrogen as an ingredient in fertilizer and agriculture
  • The drawbacks and consequences of the Haber-Bosch process
  • Kula Bio’s unique fertilizer and how it addresses carbon emissions
  • The microbial process of developing the proprietary fertilizer
  • Profile of customers, to which Kula Bio is catering
  • Kula Bio’s value proposition to farmers
  • Benefits of organic nitrogen-based fertilizer vs. synthetic
  • Origins of Kula Bio’s technology in the Harvard Labs
  • Kula Bio’s commercial traction and milestones
  • The adjacent opportunities and long-term vision of the company
  • Bill’s perspective on scaling and financing Kula Bio
  • Insights and learnings derived from speaking with hundreds of farmers
  • The impact on climate change of Kula Bio’s technology
  • Bill’s reflection on his long-career as an entrepreneur and operator
  • Bill’s view on making impact vs. profits
  • How the economic viability of a climate solution is critical
  • Why impact is an important motivation for entrepreneurs
  • Bill’s retrospective on “Cleantech 1.0” and where it stumbled
  • The role of family offices as a source of long-term financing for clean tech ventures
  • How investor attention now focuses on specific milestones and pragmatic considerations
  • The importance of education and the need to improve STEM as a solution to address climate change
  • Bill’s perspective on nuclear as an important solution that should be scaled
  • Bill’s recommendation on finding purpose-driven opportunities, regardless of your background or stage of life

Links to topics discussed in this episode:

  • Kula Bio: https://www.kulabio.com/
  • Haber-Bosch Process: https://en.wikipedia.org/wiki/Haber_process
  • Carbon sequestration: https://en.wikipedia.org/wiki/Carbon_sequestration
  • Prof. Dan Nocera of Harvard: https://chemistry.harvard.edu/people/daniel-g-nocera
  • Samuel Bodman, CEO of Cabot Corporation and former Energy Secretary: https://en.wikipedia.org/wiki/Samuel_Bodman

Enjoyed this episode? Please leave us a review! Share feedback or suggest future topics and guests at [email protected].

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*Editing and post-production work for this episode was provided by The Podcast Consultant

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