Have you heard of Battle Born Batteries? If so, that would be contributed to their marketing strategies. In this special 100th episode, we are talking with Sean Nichols, Co-Founder and COO of Dragonfly Energy, to find out what marketing tools they have used to help grow their business. To help celebrate our 100th episode, we traveled to their new media studio in Reno, Nevada, to interview Sean Nichols. As a bonus, Denis Phares, CEO of the company, joins towards the end of the interview to share his perspective of the company’s success.

We jumped right into the questions of why we are hearing the Dragonfly Energy name more and more in the media, especially now with the news of the company going public. Sean Nichols also shares how brand ambassadors and influencer programs helped get the word out about their great products. He contributes the success of this program to education. Dragonfly Energy was able to educate their Battle Born brand ambassadors on their products. In return, the brand ambassadors share the information with their audience. At the same time, they were educating the OEMs on the importance of switching to lithium batteries. So, they were getting the word out about their tech from both ends of the spectrum: the consumer and the dealers.

Sean expresses the importance of being present at community events like RV Rallies and shows. They love hearing from their consumers and their stories. With Battle Born Batteries, word of mouth is so strong, and when at the shows, consumers often approach them to tell them how great their batteries are and how much they have changed the way they can now travel. Dragonfly Energy feels a strong connection with its customers and will always go to these shows to stay in touch with current and future customers.

One thing you might not think of when it comes to a company’s success is customer service. Although Dragonfly Energy does not use a call center, you can call the facility and speak with one of their techs if you have questions about Dragonfly Energy. This is a huge bonus, not just for existing customers. The call center is available to anyone who has questions about switching to lithium batteries. It’s genuinely a customer support service even before you are a customer. It is just another way Battle Born stands out from the others.

Of course, having a great reliable product helps in the growth and success of Battle Born Batteries. Still, after listening to Sean and Denis, we believe their unique approach to educating consumers and dealers about how their battery tech stands out above the rest sets them up for success and that education works both ways, and the company is continuing to learn itself.

“If I wasn’t to develop myself, I might run out of answers. Many people around here are counting on me to have the right answers. So, I need to continue to develop myself no matter how long it takes.” Sean Nichols, COO of Dragonfly Energy

If you’re looking for the best RV or Marine battery on the market, look no further than Battle Born Batteries. All design and assembly occur in the USA. Battle Born also backs their batteries with a 10-year warranty. With Battle Born, you can rest assured that your battery will perform at its best for years. So check them out today and see the difference Battle Born can make.

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Take care and safe travels!

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