Today the gang speaks on Pricing, Pricing, and more Pricing. We chat with Lance Goodridge of IRI on beer's price elasticity of demand, differentiating your product during inflationary times, and more. 

Show Starts in earnest:  03:15

00:00 Intro - hilarious banter, jordan is late ... or is he?

03:15 Lance joins the call. 

---About---

Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.  

-Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬

-Audio/Video feeds at https://linktr.ee/beernet

-Articles referenced at beernet.com

-Twitter / IG / TikTok:  @beerbizdaily