Welcome to the 100th episode of “Event Marketing: Redefined”!

Since our inception, our mission has been to build a community for event marketers, providing a space to learn, connect, and grow. We’ve been advocating for strategic, intentional event marketing that drives real results, and it's only fitting that for this special episode, we focus on reducing event overwhelm—a topic that resonates with so many of our listeners.

Event marketers are constantly balancing an ever-growing list of tasks while striving to create memorable experiences, and they often face pressure to do more with less. But with limited resources and increasing expectations, managing the logistics and execution can become overwhelming.

Join us as Heather Schneider, the Event Operations Manager at Tyler Technologies, shares her wealth of knowledge. With over ten years of experience, Heather has led the operational strategy for over 800 annual trade shows and is renowned for her strategic implementation and leadership in the events industry.

She joins Matt to discuss:

✅ Proven supplier negotiation strategies to help you stay organized and reduce stress.

✅ The importance of creating playbooks and standardizing processes for event planning.

✅ How to cultivate genuine, beneficial partnerships with vendors for long-term success.

Tune in to gain valuable insights from Heather and get practical tips to manage your event workload more effectively.

Connect with Heather

On her LinkedIn: https://www.linkedin.com/in/heatheraschneider/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/   
On my Company: https://rockwayexhibits.com/     

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined