<p>Does the Net Promoter Score gauge a customer's broader relationship with a company or just the customer's most recent experience? Or both? Who should make follow-up calls to customers?</p> <p>Rob Markey addresses these questions and more in this episode.</p>

Does the Net Promoter Score gauge a customer's broader relationship with a company or just the customer's most recent experience? Or both? Who should make follow-up calls to customers? Rob Markey addresses these questions and more in this episode.

Ep. 100: Who Makes the Follow-Up Call? Rob Markey Answers More Listener Questions

The Customer Confidential Podcast unlocks a world of unparalleled customer and employee loyalty insights. Host Rob Markey, a Net Promoter System pioneer, uses his deep expertise and empathetic approach to challenge conventional wisdom, peel back layers of typical advice, and expose the real stories of industry transformation. Take a deep dive into discussions on CX, customer journey, customer insights, Net Promoter Score, and more. Every episode is a master class in loyalty. Guests include CMOs, CXOs, and heroes of customer-centric transformation, along with thought leaders who inspire them. Exploring organizational structures, operating models, goals, and metrics, Rob and his guests from companies such as Vanguard, American Express, and more bring to light practical marketing, product, customer experience, and technology strategies for earning customer-focused growth. This podcast is your source for untold stories of customer and employee loyalty. Challenging, insightful, and instructive—all in one place. Earned growth starts here.

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Ep. 100: Who Makes the Follow-Up Call? Rob Markey Answers More Listener Questions

Ep. 100: Who Makes the Follow-Up Call? Rob Markey Answers More Listener Questions

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