Scott Fly Rods was started in a San Fransisco basement in 1973. As a teenager, Jim Bartschi used to spend his time pestering Harry Wilson, the company’s founder, with questions until he was eventually offered a job. The position was a success — to date, Jim is the company’s president and rod designer.

Scott has made some adjustments over the years, but they always seem to maintain their integrity and core values. It’s no secret that the fly rod industry has changed, so I was curious to hear how Jim and Scott kept up with the influx of competitors. 

Jim is quite deliberate about keeping his name quiet within the company, so I had many questions about who he is and where he came from. In this episode of Anchored, we discuss keeping up with trends, Scott’s internal ferrules, and the name game in the fly-fly-fishing industry.

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