In this episode, Matt Heine sits down with Alex Zaccaria, Co-Founder and CEO of Linktree, to explore how a simple idea became a global digital identity platform. Alex discusses Linktree's early days in the music industry, its explosive user growth, and the challenges of scaling a tech company through rapid change. He shares insights into leading through crises, balancing simplicity with innovation, and why customer obsession has been key to Linktree's success.

They also delve into AI transformation - how Alex is rewiring his business with "AI factories," empowering teams through automation, and rethinking leadership in the age of intelligent tools. A must-listen for anyone building products, teams, or ideas that scale.