Today Harry and Jordan speak with the founder of Schilling Cider, Colin Schilling, and their COO Eric Phillips about raising hard cider's image, Schilling's points of differentiation, why cider should own October, and more.

00:00 Intro - hilarious banter

03:30 show starts in earnest

---About---

Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once a week or as they contemplate emerging brands and categories in the beer and beyond space.  

-Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬

-Audio/Video feeds at https://linktr.ee/beernet

-Articles referenced at beernet.com

-Twitter / IG / TikTok:  @beerbizdaily