Event marketing is evolving, and so are the strategies that drive its success. In this episode, recorded live from Event Marketing Congress 2024, we bring you a series of interviews with top industry professionals who offer fresh perspectives on making events more sustainable, efficient, and impactful.

In this compilation, you’ll learn:

✅ Hannah Parsley on crafting eco-friendly events without losing attendee engagement.
✅ Greg Beach on how agencies can enhance their collaboration with corporate event teams.
✅ Minal Shah on using Salesforce’s V2MOM to align your event strategy with business goals.
✅ Drew Bush on building client trust when managing event budgets.
✅ Sarah Atchley on cultivating meaningful relationships within the event industry.
✅ Dia Kelly on effective expense tracking and budget management.
✅ Cindy Philips on the role of customer advisory boards in driving event success.

Whether you're managing a massive trade show or a small corporate event, this episode will provide you with actionable tips and strategies to help you deliver memorable and results-driven events. Don’t miss this essential guide to elevating your event marketing!

Connect With Them

Hannah Parsley: https://www.linkedin.com/in/hannahparsley/
Greg Beach: https://www.linkedin.com/in/glbeach13/
Minal Shah: https://www.linkedin.com/in/minaldshah/
Drew Bush: https://www.linkedin.com/in/drewbush/
Sarah Atchley: https://www.linkedin.com/in/sarah-atchley/
Dia Kelly: https://www.linkedin.com/in/dia-stokes-kelly/
Cindy Philips: https://www.linkedin.com/in/cindypphillips/

Connect With Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined