A self-described “entrepreneurial junkie,” Lance Collins -- despite remarkable success in the beverage business -- is itching for his next fix.

Collins, the creator of Fuze, Nos, BodyArmor and Core, is already quite wealthy, so why is he still chasing the juice (so to speak)? In an interview included in this episode of Taste Radio, Collins explained that he’s addicted to the next big idea and to see it succeed, believes that he has to run faster than anyone else.

“My whole thing is, it’s not the