The cultural moment is rife with men donning matcha lattes, tote bags, and feminist slogans—prompting critics to call it a “performative male epidemic”: a trend where men adopt stereotypes of social consciousness outwardly, more for clout than conviction. This episode unpacks what performative behaviour actually looks like and whether Singapore is seeing its own version of this phenomenon. Is it harmless irony or a problematic mask behind which insecure masculinity hides?

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