In the rapidly evolving world of event marketing, owned events have reached a critical tipping point. More and more companies are shifting away from traditional trade shows and leaning into intimate, customer-focused gatherings to build deeper relationships and drive real value.

In this special mini-episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, is joined by Pablo Gonzalez to unpack why these hosted events are taking over—and how to do them right. Drawing from real-world examples and their own experience, Matt and Pablo explain why the old playbook of keynotes and generic sessions no longer cuts it.

They discuss:

✅ Why understanding your audience's needs is essential to creating an impactful event.
✅ How to curate meaningful experiences and avoid common event mistakes that leave attendees underwhelmed.
✅ The key to making your event a relationship-builder, not just another pitch-fest.

Whether you’re just starting to consider hosting your own event or looking to refine your approach, this episode is packed with actionable insights that will help you stand out in a crowded landscape.

Connect with Pablo:

On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/ 

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined