The trade show is over, but the real work has just begun. How you follow up with leads after an event can make or break your sales pipeline. In this solo episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, shares one of the most critical (and often neglected) aspects of event marketing: the follow-up.

Based on his experience and a recent post on LinkedIn, Matt outlines 9 actionable strategies to help you turn event leads into real business opportunities. Whether you’re looking to build stronger connections, schedule post-show meetings, or create meaningful touchpoints that stand out, this episode will give you practical advice you can use right away.

Here’s what Matt will cover:

✅ The right way to schedule meetings during the event for post-show success.
✅ Qualifying leads: Why proper qualification is key and how to ensure your team is doing it right.
✅ Tracking your interactions: How to ensure the data you gather leads to better follow-ups.
✅ Personalizing your outreach: Simple tips to make your post-event messages resonate.
✅ The power of fast follow-up: Why speed matters and how to get ahead of the competition.
✅ Creative ways to engage leads, from offsite events to podcast invites.

With these tools in your arsenal, you’ll stop losing leads to bad follow-up practices and start turning your events into real, revenue-driving opportunities.

Don’t miss this episode, and learn how to make every event a long-term sales and marketing channel!

Connect with Matt:

On his LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On his Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined