This week Daisy and Francis are joined by fragrance evaluator and perfume expert Bibi Prival to discuss the science behind crafting smells, the evolution of fragrance and making sense of different scents.

00:00 Bibi Prival and her journey into the world of fragrance

05:00 The importance of smell in education

06:41 The secretive nature of the fragrance industry

08:59 Losing your sense of smell as a perfumer

10:13 Making the jump from fragrance marketing to evaluation

15:00 The impact of TikTok of fragrance culture

17:36 Francis' first fragrance experiences

21:16 Bibi's gateway into the fragrance world

25:06 Internet culture and fragrance

28:10 The evolution of fragrance marketing

32:46 Fragrance and Frenchness - the roots of fragrance

36:28 The link between smells and core memories

42:48 The day to day of a fragrance evaluator

46:11 The technique of a professional smelling

49:08 Francis loves dirt

51:43 Bibi's top 3 fragrance ingredients

55:07 The impact of celebrities of the fragrance world