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This is a professional practice of large companies that badly needs adoption among early stage brands. Poor, inconsistent, or absent, communication about the goals of communications work is a consistent reason why marketing fails and then gets cut prematurely. Don't make this mistake. Smart founders know enough to write a good brief, because it's an analytical exercise, not a creative one!

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

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