Matt Kleinrock, CEO of Rockway Exhibits + Events, sits down with Pablo Gonzalez to tackle the big question: is discovery at trade shows dead, or have we just been doing it wrong?

In this episode, Matt shares an unexpected insight from a prospect who avoids vendors all year—except when she’s ready to explore solutions at trade shows. This simple idea flips the script on how and when discovery actually happens in person and points to a critical truth: some industries still rely on face-to-face interactions, but it’s all about how you set the stage.

They get into:

🔑 Recognizing which event formats foster real discovery (and which don’t).
🤝 Why in-person discovery works well in some industries, from physical products to complex supply chains.
💡 How to rethink sponsorships to leave a lasting impact (hint: it’s more than a logo on a tote bag).
🚫 The need for authenticity: no one wants another “pitch disguised as a session.”

Discovery at events is alive—but only if you bring intention to your setup and avoid the outdated playbook. If you’re ready to see real results from your next trade show, this episode is packed with ideas that actually work.

Connect with Pablo:

On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/ 

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined