Event marketers often invest significant time and money into conferences and trade shows, only to see leads go cold because of delayed follow-up. How can you avoid losing these valuable opportunities?

With the average time to follow up on leads being over 11 days, many companies miss out on potential sales because the leads have already moved on. The longer you wait, the harder it becomes to convert those leads into sales, causing you to lose out on revenue and growth.

In this episode, Matt talks to Zach Barney, Co-founder and CEO of Mobly, about why immediate follow-up is crucial for success. Zach shares strategies for speeding up lead engagement, aligning marketing and sales teams, and using technology to improve follow-up processes—all of which lead to faster conversions.

Here’s what you’ll take away:

✅ How following up on leads within hours can dramatically increase conversions.

✅ What common mistakes companies make in post-event lead management.

✅ Practical advice on syncing marketing and sales efforts for better results.

Don’t let your event leads go cold—listen to this episode for proven strategies to accelerate follow-up and boost your sales.

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Connect with Zach

On his LinkedIn: https://www.linkedin.com/in/zachbarney/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ 
On my Company: https://rockwayexhibits.com/
 
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined