Jeff Hahn, Principal at Hahn Marketing & Communications, is a crisis communications expert with 30 years of experience in communications and public relations. He is a specialist in the food and energy sectors and is the owner of a family of integrated agency brands including Apron Food & Beverage Communications, Hahn Public Communications, the Predictive Media Network, and White Lion Interactive. He also served in the U.S. Air Force, where he completed his associate degree in administration, and then graduated with a bachelor's degree in political science from The University of Texas at San Antonio. He is formally trained in persuasion communication and holds a master's degree in communication studies from Texas State University.

In this episode of Food Safety Matters, we speak with Jeff [19:39] about:

• Demystifying crisis communications
• Twelve essential communication tools for food companies
• Three types of crises: emergencies, safety issues, and reputation issues
• The five stages of a crisis that companies must navigate
• Understanding the communication options at every stage and step
• Maintaining authenticity and control
• Beginning reputation repair during a crisis or issue
• Jeff's "favorite crisis"
• How to get a complimentary copy of Breaking Bad News

News and ResourcesDr. Robert Califf Confirmed by Senate to Lead FDA for Second Time [3:20] FSIS Requests Input on Salmonella Programs for Pork and Poultry [6:25]Dole Packaged Salads and Infant Formula Recalls [10:35]Outbreak Investigation of Listeria monocytogenes: Dole Packaged Salad (Dec 2021) FDA Investigation of Cronobacter and Salmonella Complaints: Powdered Infant Formula (Feb 2022) Cronobacter Illnesses Linked to Powdered Infant Formula

Food Safety Insights Column, Bob Ferguson How WGS Continues to Change Food Safety [13:12]

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