Even as one of the pioneers of the super-premium coffee set often referred to as “third-wave,” Blue Bottle founder James Freeman says he was never interested in being ahead of the curve. For Freeman, creating an innovative and lasting brand is “about working on the negative space.”

Joining Taste Radio for a conversation in this week’s episode, Freeman explained how Blue Bottle has built a unique platform differentiated by ultra high quality products and service by “figuring out what is there a