People feel good when they look good—it doesn't take a fashion expert to tell you that. But that feeling compounds when you make it easy for people to access clothing that's unique, fits well and suits the occasion. That's the <a href="https://www.renttherunway.com/">Rent the Runway</a> approach. The company launched in 2009 with a mission to help women feel their best by renting them designer clothing and accessories through an innovative subscription model. The service has been a huge hit, allowing the company to earn more than 6 million members and more than $190 million in venture capital. In this episode, Rent the Runway's CEO and Cofounder Jennifer Hyman discusses the company's disruptive business model and how it built a loyal following in one of the most fickle industries out there.

People feel good when they look good—it doesn't take a fashion expert to tell you that. But that feeling compounds when you make it easy for people to access clothing that's unique, fits well and suits the occasion. That's the Rent the Runway approach. The company launched in 2009 with a mission to help women feel their best by renting them designer clothing and accessories through an innovative subscription model. The service has been a huge hit, allowing the company to earn more than 6 million members and more than $190 million in venture capital. In this episode, Rent the Runway's CEO and Cofounder Jennifer Hyman discusses the company's disruptive business model and how it built a loyal following in one of the most fickle industries out there.

People feel good when they look good—it doesn't take a fashion expert to tell you that. But that feeling compounds when you make it easy for people to access clothing that's unique, fits well and suits the occasion. That's the&nbsp;<a href="https://www.renttherunway.com/" rel="noopener noreferrer">Rent the Runway</a>&nbsp;approach. The company launched in 2009 with&nbsp;a mission to help women feel their best by&nbsp;renting them&nbsp;designer clothing and accessories through an innovative&nbsp;subscription model.&nbsp;The&nbsp;service&nbsp;has been a huge hit, allowing&nbsp;the company to earn more than 6 million members and more than $190 million in venture capital. In this episode, Rent the Runway's CEO and Cofounder Jennifer Hyman discusses the company's disruptive business model and how it built a loyal following in one of the most fickle industries out there.

Ep. 119: Jennifer Hyman | How Rent the Runway Makes a Statement with Style—and Service

The Customer Confidential Podcast unlocks a world of unparalleled customer and employee loyalty insights. Host Rob Markey, a Net Promoter System pioneer, uses his deep expertise and empathetic approach to challenge conventional wisdom, peel back layers of typical advice, and expose the real stories of industry transformation. Take a deep dive into discussions on CX, customer journey, customer insights, Net Promoter Score, and more. Every episode is a master class in loyalty. Guests include CMOs, CXOs, and heroes of customer-centric transformation, along with thought leaders who inspire them. Exploring organizational structures, operating models, goals, and metrics, Rob and his guests from companies such as Vanguard, American Express, and more bring to light practical marketing, product, customer experience, and technology strategies for earning customer-focused growth. This podcast is your source for untold stories of customer and employee loyalty. Challenging, insightful, and instructive—all in one place. Earned growth starts here.

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Ep. 119: Jennifer Hyman | How Rent the Runway Makes a Statement with Style—and Service

Ep. 119: Jennifer Hyman | How Rent the Runway Makes a Statement with Style—and Service

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