Airbnb launched 10 years ago when roommates Brian Chesky and Joe Gebbia decided to rent out an air mattress on the floor of their San Francisco living room to make a few extra bucks. Now it's a $31 billion hospitality giant that has created a whole new category of lodging.

Airbnb's unique business model, which allows people in more than 190 countries to rent their homes to travelers, requires a high level of trust among not only guests and hosts, but also employees and managers. The company has gone to great lengths to infuse that sense of trust, inside and out.

In this episode, host Rob Markey welcomes Aisling Hassell, global head of customer experience at Airbnb. Aisling joined Airbnb more than three years ago after leading customer experience efforts at Sage, Vodafone and Symantec. She has played a critical role in promoting Airbnb's culture among hosts in the more than 65,000 cities where it operates.