On this Wellness Wednesday, we sit down with Bethany McDaniel, founder of Primally Pure, to discuss her journey to building a thriving non-toxic skin care brand rooted in regenerative farming. We explore how her family’s farm, Primal Pastures, inspired her to create effective natural deodorants and other products like beef tallow-based balms and zinc oxide sunscreens, challenging conventional beauty norms. Bethany shares insights on the toxicity of common skin care ingredients, the importance of mindful sun exposure, and balancing entrepreneurship with motherhood. She also reflects on how her faith guides her business, the power of creation-based wellness, and navigating controversy with bold marketing.

Share the Arrows 2025 is on October 11 in Dallas, Texas! Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sharethearrows.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for tickets now! Sponsored by:

⁠Carly Jean Los Angeles⁠: ⁠⁠⁠⁠https://www.carlyjeanlosangeles.com⁠⁠⁠⁠

Good Ranchers⁠: ⁠⁠⁠⁠https://www.goodranchers.com⁠⁠⁠⁠

⁠EveryLife⁠: ⁠⁠⁠⁠https://www.everylife.com⁠⁠⁠⁠

Buy Allie's new book, "Toxic Empathy: How Progressives Exploit Christian Compassion": ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://a.co/d/4COtBxy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Timecodes:

(04:40) From farming to deoderant

(15:44) Launching Primally Pure

(17:15) SPF

(27:30) Beef tallow

(30:15) Managing motherhood and work

(38:47) How Bethany’s faith is intertwined with her company

(44:20) Biohacking

(54:10) Starting to make changes

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Today's Sponsors:

A’del — Try A'del's hand-crafted, artisan, small-batch cosmetics and use promo code ALLIE 25% off your first time purchase at ⁠AdelNaturalCosmetics.com⁠

Pre-Born — Will you help rescue babies' lives? Donate by calling #250 & say keyword 'BABY' or go to Preborn.com/ALLIE.

Shopify — Shopify is the commerse platform behind millions of businesses around the world. Get started with your own design studio to turn your big business idea into profit. Go to ⁠shopify.com/allie⁠ to sign up for your $1 per month trial and start selling with Shopify today!

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Episodes you might like:

Ep 741 | How to Realistically Live Toxin-Free | Guest: Taylor Dukes

https://podcasts.apple.com/us/podcast/ep-741-how-functional-medicine-saved-my-life-guest/id1359249098?i=1000595318788

Ep 810 | Detoxifying Your Life: Birth Control, Cleaning Chemicals & Fake Food | Guest: Shawna Holman

https://podcasts.apple.com/us/podcast/ep-810-detoxifying-your-life-birth-control-cleaning/id1359249098?i=1000614201869

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Buy Allie's book, You're Not Enough (& That's Okay): Escaping the Toxic Culture of Self-Love: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://alliebethstuckey.com/book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Relatable merchandise – use promo code 'ALLIE10' for a discount: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://shop.blazemedia.com/collections/allie-stuckey