AdTechGod Pod

Ep. 123 From Incremental Reach to Performance Engine: NBCUniversals Kristina Shepard on Streaming TV

Listen Later

Kristina Shepard, EVP of Streaming and Performance Sales and Partnerships at NBCUniversal, joins the AdTechGod Pod to unpack the evolution of streaming from incremental reach to performance engine. Drawing on her experience at Roku and NBC Universal, she shares how live sports, cultural moments, and scale are reshaping media strategy. Kristina explains why streaming is still early in its performance journey, how automation and personalization will define the next phase, and what it takes to lead in ad tech while building a career and family.


Takeaways

  • Streaming has evolved to combine the best of digital and TV.
  • The pandemic accelerated the growth of streaming services.
  • Live content is crucial for audience engagement and brand visibility.
  • Advertisers are increasingly viewing streaming as a primary channel.
  • Diversity in content is key to attracting streaming audiences.
  • The future of streaming will be more interactive and personalized.
  • Women in leadership can bring unique perspectives to the industry.
  • Balancing career and family is a common challenge for women in tech.
  • Cultural moments drive significant engagement for brands.
  • Streaming allows for a more dynamic ad experience than traditional TV.


    • Chapters

    00:00 The Rise of Streaming and Performance Advertising

    05:07 The Evolution of Streaming Content and Monetization

    10:19 The Importance of Live Content in Streaming

    17:57 Future Trends in Streaming Television

    21:12 Navigating Leadership as a Female in Ad Tech


    Learn more about your ad choices. Visit megaphone.fm/adchoices

    ...more
    View all episodesView all episodes
    Download on the App Store
    AdTechGod PodBy AdTechGod, The AdTech God
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    32 ratings

    More shows like AdTechGod Pod

    View all
    Pivot by New York Magazine

    Pivot

    9,746 Listeners

    The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

    The Side Hustle Show

    1,585 Listeners

    How I Built This with Guy Raz by Guy Raz | Wondery

    How I Built This with Guy Raz

    30,206 Listeners

    The Daily by The New York Times

    The Daily

    113,504 Listeners

    The Big Story by AdExchanger

    The Big Story

    45 Listeners

    Hacks On Tap by Vox Media

    Hacks On Tap

    8,122 Listeners

    The Prof G Pod with Scott Galloway by Vox Media Podcast Network

    The Prof G Pod with Scott Galloway

    5,651 Listeners

    The Ezra Klein Show by New York Times Opinion

    The Ezra Klein Show

    16,554 Listeners

    The Weekly Show with Jon Stewart by Comedy Central

    The Weekly Show with Jon Stewart

    10,996 Listeners

    The Town with Matthew Belloni by The Ringer

    The Town with Matthew Belloni

    1,133 Listeners

    On with Kara Swisher by Vox Media

    On with Kara Swisher

    3,564 Listeners

    Marketecture: Get Smart. Fast. by Ari Paparo

    Marketecture: Get Smart. Fast.

    23 Listeners

    Open Market by Joe Zappa & Eric Franchi

    Open Market

    10 Listeners

    The Monopoly Report by Alan Chapell

    The Monopoly Report

    5 Listeners

    AdTech AdTalk by Adam and Gareth

    AdTech AdTalk

    0 Listeners