Today the gang sits with Athletic Brewing co-founder Bill Shufelt, who tells us that there could potentially be more beer consumed outside of typical 'beer occasions' than in them, and non-alc beer is the vehicle to take us there. Bill is unabashedly bullish on non-alc and Athletic's prospects, particularly now that they have secured KDP as an equity partner, they are in 50 states, and are ramping up all three production facilities and supporting a field sales team. 

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About

Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once a week as they grok the beer industry issues of the day.  

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