Today the gang speaks with Austin Sawyer, co-founder and president of CounterMeasures Corp. (CMC), which provides shared sales rep services to beverage producers, as well as assisting in opening up new markets, key account and wholesaler management, and retail marketing and POS programs.

We speak philosophically about the changing nature of the supplier-wholesaler relationship, ABI's response to the World Cup fiasco, newco expectations, rise of rtds, investment levels in new-to-world products, among other topics. This episode is jam-packed with knowledge. 

00:00 intro - hilarious banter

06:30 show starts in earnest

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Watch on Youtube:  https://www.youtube.com/beernetradio

Podcast feeds:  https://www.beernetradio.com

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About

Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once a week as they grok the beer industry issues of the day.  

-Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬

-Audio/Video feeds at https://linktr.ee/beernet

-Articles referenced at beernet.com

-Socials:  @beerbizdaily

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