Today Harry speaks with Patrick Tickle, and new-ish CEO of Encompass Technologies, and Bill Kraich, their longtime VP of E-Commerce, about the evolution of simple beverage distributor route accounting software (RAS) to the digital hub of the post-production supply chain, and how RAS vendors have progressed through cloud computing and data integration from "order taking and reconciliation" to now including tools to not only streamline operations but to generate incremental sales. 

00:00 intro - hilarious banter

03:00 interview starts

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About

Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once a week as they grok the beer industry issues of the day.  

-Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬

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-Articles referenced at beernet.com

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