Simon Cook is the Managing Director of Cannes Lions.

The focus of the Lions is to explore, provoke and celebrate the power of creativity and innovation in the business world.

The annual Cannes Lions festival is formed by 20,000+ people coming together every June in the south of France and all that goes with that.

Except this year. When for the first time in almost 70 years, there will be no physical festival.

Simon talked about how to adapt an organization that was built for one reality into one that delivers value to its community even in an entirely different set of circumstances, about the need to eradicate assumed knowledge, and about why walking in London is so important to him.