Companies rely on events to drive pipeline and brand visibility, but too many hire event managers without a clear strategy.

Without the right hire (or the right structure), events become a logistical nightmare instead of a pipeline-generating, relationship-building machine. And when budgets get tight, event teams are the first to get cut.

In this episode, Matt Kleinrock and Pablo Gonzalez unpack everything you need to know about hiring and structuring an event role that actually moves the needle.

✅ Event manager vs. event marketer—which one do you really need?

✅ How to hire the right event pro (and set them up for long-term success).

✅ The biggest mistakes companies make when building an event function.

Hiring an event manager, or stepping into the role yourself? Get the insights you need to succeed. Listen now.

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Connect with Pablo
On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/ 

Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ 

On my Company: https://rockwayexhibits.com/ 

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined