Tom Burke, Chief Revenue Officer of AI Digital, joins the show to break down the evolution of programmatic advertising, the realities of in-housing, and how AI is reshaping the media landscape. From his journey through AOL Basis and PMG to leading an AI native consultancy, Tom shares insights on fragmentation innovation and what it takes to stay competitive in today’s ad tech ecosystem

Takeaways

Chapters

00:00 Introduction to Tom Burke and AI Digital

01:15 Tom’s journey from Boston Globe to ad tech leadership

02:54 Why Tom joined AI Digital

04:13 What AI Digital does and its three core pillars

07:51 The evolution of housing programmatic

09:52 How agencies are adapting their pitches

11:30 The economics and challenges of in housing

13:25 How AI Digital supports brands and agencies

14:56 Key trends shaping the future of advertising

16:50 The role of AI and what is coming next

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