Eric Mayhew, Chief Innovation Officer and Co-Founder of Fluency, shares how his experience in automotive advertising inspired the creation of Fluency and its mission to eliminate repetitive AdOps work through automation. Eric dives into the difference between automation and AI, the future of agentic systems, and why human creativity still matters most in advertising. From scaling ad operations to building compliant AI workflows, this conversation explores where marketing technology is headed next.

Takeaways

Chapters

00:00 Introduction to Eric Mayhew and Fluency

01:20 How Dealer.com Inspired the Creation of Fluency

04:07 The Real Problem with Manual AdOps Workflows

05:45 Fluency’s Approach to Automation and AdOps Efficiency

07:45 Why AdOps Professionals Should Embrace Automation

10:41 The Difference Between Automation and AI

15:21 AI Risks, Hallucinations, and Governance Challenges

19:21 Where Humans Still Outperform AI

22:54 How Fluency Onboards and Automates Campaign Workflows

27:02 The Future of Agentic AI and Advertising Personalization 

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