Justin Gignac is the Co-Founder of Working Not Working - a curated community of 80,000 of the best creatives in the world.

Most businesses today are led and staffed by predominantly white people. Very, very few companies reflect society.

Leaders are suddenly galvanized to fix this problem, publishing staffing numbers and pledging to hire diverse talent.

I believe them when they say it. I believe them when they say they're going to work to create environments that support and embrace the emotional and cultural safety of every person.

But the question that too few leaders are addressing is where will we find these people?

If you're really going to fix this problem, you're going to have look for talent in different places, define a successful candidate in different terms and hire in different ways.