Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Jessica Rolph and Rod Morris of Lovevery.com which makes subscription-based play products for early childhood development.

In this episode, Jessica and Rod talk about raising capital for Lovevery and how it contrasted with their previous startups (Happy Family, which was acquired, and Opower, which went public), how they practice a "humble hustle" approach when fundraising, how to put mind over emotion and get out of your comfort zone, the Boise startup scene, and much more.

The Company most recently raised a $22.60 million Series B round of venture funding from Maveron, Collaborative Fund and Google Ventures (GV). The Chan Zuckerberg Initiative and Reach Capital also participated in the round.

This series is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $2 Billion since 2016. Create a free account at www.foundersuite.com.