In this episode of Scrappy ABM, host Mason Cosby joins Don't Be a SaaS hosts Adam O'Brien and Kate Campbell to discuss how B2B companies can implement Account-Based Marketing (ABM) without the hefty price tag. They break down actionable strategies, essential tech stacks, and what’s next for ABM in 2025 and beyond.

📢 This episode is a repurposed conversation from the Don't Be a SaaS podcast, where Mason was a guest.

Best Moments:

(00:06) Introduction to Scrappy ABM and its focus on practical playbooks

(04:06) The importance of established product-market fit before implementing ABM

(10:52) The role of data in ABM and identifying best-fit customers

(14:25) Sales compensation’s impact on ABM success and customer retention

(25:11) Building an affordable ABM tech stack for under $1,000 per month

(34:09) Predictions for the future of ABM in 2025 and beyond

(39:19) Resources for learning more about Scrappy ABM approaches

📌 Listen to Don't Be a SaaS: Spotify